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Matrix SoColor 11A Ash (85g)
Matrix SoColor 11A Ash (85g)
Matrix SoColor 11A Ash (85g)
Matrix SoColor 11A Ash (85g)
Matrix SoColor 11A Ash (85g)
Matrix SoColor 11A Ash (85g)
Matrix SoColor 11A Ash (85g)

Matrix SoColor 11A Ash (85g)

(7,070 reviews)

Matrix SoColor 90mL 11A SOCOLOR.beauty contains pre-adjusted tones and bases to compensate for natural underlying pigments and patented Cera-Oil complex, which restores condition, delivering long lasting colour and brilliant shine. A comprehensive palette of beautiful shades to give natural or fashion effects. ABOUT Matrix Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. Matrix is the no. 1 American professional brand in the world empowers hairdressers all around the world with accessible innovation and education that are on the cutting edge. With innovative and smart products, Matrix allows hairdressers all over the world to share the American dream and imagine all they can be! Blending nature with science, deliver natural, healthy-looking hair for every need and hair type. Matrix offers all the support hairdressers need: from affordably-priced products that really work to localized grass-roots education and complete in-salon marketing. The brand truly understands what it means to be a salon professional. Please note: This product must be mixed with a developer or peroxide before applying to the hair (sold separately).

Matrix SoColor 90mL 11A SOCOLOR.beauty contains pre-adjusted tones and bases to compensate for natural underlying pigments and patented Cera-Oil complex, which restores condition, delivering long lasting colour and brilliant shine. A comprehensive palette of beautiful shades to give natural or fashion effects. ABOUT Matrix Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. Matrix is the no. 1 American professional brand in the world empowers hairdressers all around the world with accessible innovation and education that are on the cutting edge. With innovative and smart products, Matrix allows hairdressers all over the world to share the American dream and imagine all they can be! Blending nature with science, deliver natural, healthy-looking hair for every need and hair type. Matrix offers all the support hairdressers need: from affordably-priced products that really work to localized grass-roots education and complete in-salon marketing. The brand truly understands what it means to be a salon professional. Please note: This product must be mixed with a developer or peroxide before applying to the hair (sold separately).

$16.95 - $27.21

in 11 offers

last seen 10 May 2026

The lowest price we last saw for Matrix SoColor 11A Ash (85g) was $16.95 at Salon Warehouse, compared across 11 retailers (last seen 10 May 2026). Prices may have changed since.

The all-time low we recorded was $16.50 on 3 Aug 2025.

Prices last updated 10 May 2026.

Matrix SoColor 11A Ash (85g)

$16.95

last seen 10 May 2026
(7,070 reviews)

Matrix SoColor 90mL 11A SOCOLOR.beauty contains pre-adjusted tones and bases to compensate for natural underlying pigments and patented Cera-Oil complex, which restores condition, delivering long lasting colour and brilliant shine. A comprehensive palette of beautiful shades to give natural or fashion effects. ABOUT Matrix Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. Matrix is the no. 1 American professional brand in the world empowers hairdressers all around the world with accessible innovation and education that are on the cutting edge. With innovative and smart products, Matrix allows hairdressers all over the world to share the American dream and imagine all they can be! Blending nature with science, deliver natural, healthy-looking hair for every need and hair type. Matrix offers all the support hairdressers need: from affordably-priced products that really work to localized grass-roots education and complete in-salon marketing. The brand truly understands what it means to be a salon professional. Please note: This product must be mixed with a developer or peroxide before applying to the hair (sold separately).

Matrix SoColor 90mL 11A SOCOLOR.beauty contains pre-adjusted tones and bases to compensate for natural underlying pigments and patented Cera-Oil complex, which restores condition, delivering long lasting colour and brilliant shine. A comprehensive palette of beautiful shades to give natural or fashion effects. ABOUT Matrix Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. Matrix is the no. 1 American professional brand in the world empowers hairdressers all around the world with accessible innovation and education that are on the cutting edge. With innovative and smart products, Matrix allows hairdressers all over the world to share the American dream and imagine all they can be! Blending nature with science, deliver natural, healthy-looking hair for every need and hair type. Matrix offers all the support hairdressers need: from affordably-priced products that really work to localized grass-roots education and complete in-salon marketing. The brand truly understands what it means to be a salon professional. Please note: This product must be mixed with a developer or peroxide before applying to the hair (sold separately).

Color:

1a
2n
3br
3n
4ma Medium Brown Mocha Ash
4n
4nj
4rb
5bc
5br
5mr Medium Brown Mocha Red
5n
6a
6aa
6br
6c
6ma
6mr Light Brown Mocha Red
6n
6na Light Brown Neutral Ash
6nj
6nv
6nw
6sp
7a
7bc
7cg
7n
8av
8c
8ma
8n
8na Medium Blonde Neutral Ash
8p
9a
10av
10n
10sp
11a
11n
Anti-Brass
Clear
Dark Blonde
Dark Blonde Mocha
Gold
Light Blonde
Light Brown
Red
Warm

Price comparison

Price data powered by pricesAPI.io

Last updated at 10/05/2026 16:36:46

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=amazon.com.au&sz=64Amazon.com.au

$27.21

Matrix Socolor Hair Colour, 11A Ash Blonde, 85 g

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=salonwarehouse.com.au&sz=64Salon Warehouse

$16.95

Matrix SoColor 85g SOC 11A

Delivery between 18–19 May $12

https://www.google.com/s2/favicons?domain=glama.co&sz=64glamaCo

$16.95

Matrix SoColor Blended New 85g, 11A - Extra Light Blonde Plus Ash

Delivery between 14–20 May $16.95

https://www.google.com/s2/favicons?domain=bsalonsupplies.com.au&sz=64Budget Salon Supplies

$19.99

Matrix Socolor 11A 85G - Budget Salon Supplies Retail

Delivery between 14–22 May $10

https://www.google.com/s2/favicons?domain=salondirectonline.com.au&sz=64Salon Direct Hair and Beauty Supplies

$20.95

Matrix So Color Pre-bonded 11a Ash 85g

Delivery between Mon – Fri $12.95

https://www.google.com/s2/favicons?domain=lebeauty.com.au&sz=64Le Beauty

$21.95

Matrix SoColor 11A 85g

Delivery $14.95

https://www.google.com/s2/favicons?domain=budgethb.com.au&sz=64Budget Hair & Beauty

$21.95

Matrix SoColor 11A 85g

Delivery between 19–25 May $11.95

https://www.google.com/s2/favicons?domain=barberbazaar.com.au&sz=64barberbazaar.com.au

$21.95

Matrix SoColor 11A Extra Light Blonde Plus Ash - 85g | Barber Bazaar

Delivery $6.95

https://www.google.com/s2/favicons?domain=salonworld.com.au&sz=64salonworld.com.au

$22.00

MATRIX So Color 85ml 11A Ash

Delivery $9.99

https://www.google.com/s2/favicons?domain=store.lfhair.com.au&sz=64L&F Hair and Beauty Suppliers

$22.95

Matrix Socolor 11A Extra Light Blonde Plus Ash 85G

Delivery $12.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

6 September 2020ally.h

originally posted on influenster.com

I really enjoy this line of color for fashion colors/vivids. They have a great selection of colors including pastels and neons and they have the options of either a semi permanent or demi permanent for I think every shade (or close to it) we don't use this line at work but for my own hair at home , Matrix SoColor and Arctic Fox are my 2 favorites when I want to spice my ombre up with some cool fashion colors. Actually on the deciding process of what to do next. One note with the demi permanents, there are a few colors I have used that when mixed with the developer turned into some wild shade that looked nothing like what the box/swatch would make u think it was but don't be scared because it looks like a wildly different color (example- the "teal" color turned into ... MoreI really enjoy this line of color for fashion colors/vivids. They have a great selection of colors including pastels and neons and they have the options of either a semi permanent or demi permanent for I think every shade (or close to it) we don't use this line at work but for my own hair at home , Matrix SoColor and Arctic Fox are my 2 favorites when I want to spice my ombre up with some cool fashion colors. Actually on the deciding process of what to do next. One note with the demi permanents, there are a few colors I have used that when mixed with the developer turned into some wild shade that looked nothing like what the box/swatch would make u think it was but don't be scared because it looks like a wildly different color (example- the "teal" color turned into a vibrant neon looking mustard green type off the wall shade in the bowl when I mixed the developer in) but , the scientist in me, took the riak and applied it anyway and lo and behold it turned out a beautiful shade of teal on the hair. So don't panic, it must just be some weird little reaction it has haha The photo/video I've included are of myself when I had decided to kick up my ombre with some bright green. I used the shades Emerald Green, their Neon Green and Duck Yellow I think it's called ?! And blended them downward from darkest to lightest (on prelightened hair of course) I LOVED the results . The vibrant greens looked amazing in contrast with my black hair and I received so many compliments on this color. Thinking of doing it again soon ❤️

29 August 2019lo.k

originally posted on influenster.com

I have used Matrix since I started my career in the beauty / hair industry and it has never let me down! Time after time I get beautiful, natural looking results that my clients love and come back for time and time again! They have so many different branches of their color line. Blended, extra coverage for greys, semis, demis, toners - everything! Always recommend to fellow stylist! Love!!!! If your client is grey and complains about their color fading fast or just not covering the way they want then I recommend checking it Matrix. It is formulated with double the dye load to really pack a punch and give the pigment something to hang onto for color longevity! Give it a try professionals - you won’t be disappointed !!!

Best dye ever
1 July 2024Sarah

originally posted on walmart.com

This worked quality love it the results and outcome. Didn’t quite need two containers of 3oz it’s a lot of dye unless hair is really long. I thought I would need more because I have thick hair I was wrong. Matrix developer 20 worked really well with this dye. However I was darkening not lifting.

Specification

Variant
titleDefault Title

Price comparison

Updated 6 months ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=amazon.com.au&sz=64
Amazon.com.au

$27.21

Matrix Socolor Hair Colour, 11A Ash Blonde, 85 g

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=salonwarehouse.com.au&sz=64
Salon Warehouse

$16.95

Matrix SoColor 85g SOC 11A

Delivery between 18–19 May $12

https://www.google.com/s2/favicons?domain=glama.co&sz=64
glamaCo

$16.95

Matrix SoColor Blended New 85g, 11A - Extra Light Blonde Plus Ash

Delivery between 14–20 May $16.95

https://www.google.com/s2/favicons?domain=bsalonsupplies.com.au&sz=64
Budget Salon Supplies

$19.99

Matrix Socolor 11A 85G - Budget Salon Supplies Retail

Delivery between 14–22 May $10

https://www.google.com/s2/favicons?domain=salondirectonline.com.au&sz=64
Salon Direct Hair and Beauty Supplies

$20.95

Matrix So Color Pre-bonded 11a Ash 85g

Delivery between Mon – Fri $12.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

6 September 2020

I really enjoy this line of color for fashion colors/vivids. They have a great selection of colors including pastels and neons and they have the options of either a semi permanent or demi permanent for I think every shade (or close to it) we don't use this line at work but for my own hair at home , Matrix SoColor and Arctic Fox are my 2 favorites when I want to spice my ombre up with some cool fashion colors. Actually on the deciding process of what to do next. One note with the demi permanents, there are a few colors I have used that when mixed with the developer turned into some wild shade that looked nothing like what the box/swatch would make u think it was but don't be scared because it looks like a wildly different color (example- the "teal" color turned into ... MoreI really enjoy this line of color for fashion colors/vivids. They have a great selection of colors including pastels and neons and they have the options of either a semi permanent or demi permanent for I think every shade (or close to it) we don't use this line at work but for my own hair at home , Matrix SoColor and Arctic Fox are my 2 favorites when I want to spice my ombre up with some cool fashion colors. Actually on the deciding process of what to do next. One note with the demi permanents, there are a few colors I have used that when mixed with the developer turned into some wild shade that looked nothing like what the box/swatch would make u think it was but don't be scared because it looks like a wildly different color (example- the "teal" color turned into a vibrant neon looking mustard green type off the wall shade in the bowl when I mixed the developer in) but , the scientist in me, took the riak and applied it anyway and lo and behold it turned out a beautiful shade of teal on the hair. So don't panic, it must just be some weird little reaction it has haha The photo/video I've included are of myself when I had decided to kick up my ombre with some bright green. I used the shades Emerald Green, their Neon Green and Duck Yellow I think it's called ?! And blended them downward from darkest to lightest (on prelightened hair of course) I LOVED the results . The vibrant greens looked amazing in contrast with my black hair and I received so many compliments on this color. Thinking of doing it again soon ❤️

ally.h originally posted on influenster.com
29 August 2019

I have used Matrix since I started my career in the beauty / hair industry and it has never let me down! Time after time I get beautiful, natural looking results that my clients love and come back for time and time again! They have so many different branches of their color line. Blended, extra coverage for greys, semis, demis, toners - everything! Always recommend to fellow stylist! Love!!!! If your client is grey and complains about their color fading fast or just not covering the way they want then I recommend checking it Matrix. It is formulated with double the dye load to really pack a punch and give the pigment something to hang onto for color longevity! Give it a try professionals - you won’t be disappointed !!!

lo.k originally posted on influenster.com
Best dye ever
1 July 2024

This worked quality love it the results and outcome. Didn’t quite need two containers of 3oz it’s a lot of dye unless hair is really long. I thought I would need more because I have thick hair I was wrong. Matrix developer 20 worked really well with this dye. However I was darkening not lifting.

Sarah originally posted on walmart.com
Beware - Not Getting Consistent Results
23 October 2022

Have been using this product for years. Since Covid shutdowns, started applying myself without problems (instead of thru hair stylist). Most recent purchase was in January 2022 when I purchased 2 tubes. Used first tube with no problems. When I used 2nd tube my hair comes out chocolate brown instead of a light neutral blonde! Saw other users comment about this may happen if you use expired product. Don't know if that is what happened to me. I am ordering again today and will check the expiration dates carefully on product that I receive from this vendor.

Rebecca originally posted on walmart.com
Counterfeit product?
11 November 2020

I am concerned about this product being of a fraudulent nature. While the tubes I ordered from the seller MakeupTrading (based out of California) are unopened and appear legit at first glance, I know that all professional hair care products have serial numbers and/or dye lots and the two tubes I ordered from this sellers have this number blacked out with some sort of marker or paint. Secondly, legit Matrix products always list the ingredients of their product. The two tubes I purchased are missing this information entirely. I attached photos to compare the two tubes I just purchased (on the left) to a tube I already had in my possession (on the right). I am beyond nervous about using this product on my scalp and will be investigating further. Buyers beware!

Amy originally posted on walmart.com
Doesnt cover well. Barely detect any ash tone
12 July 2023

The vendor shipped the product quickly. Much better than the other vendor that I would buy haircolor from.The downside is the color does not set in very well. The Ash color wasnt strong enough to see over med copper/red tone base (my true hair tone)I dont recommend. Love the vendor shipping time tho...

LetsDance originally posted on walmart.com
Great, consistent product!
30 November 2023

This is the only hair color I use. I need something consistent that will really cover the gray. My hair is so grey that it has lost all pigment so hair dye can be challenging. This product always gives me great results.

Jennifer originally posted on walmart.com
Matrix extra coverage
12 May 2024

I love these colours. They’re the best. There’s no transparency at all at the roots. I mix 507R and 507C and get a lovely copper red. I have fast growing hair and a lot of it and not having to mix base is the best well actually perfect. I often get asked what colours are in my hair, so I do have few facial foils they last for over three months only lighten a couple of shakes lighter and comb through the colour for five minutes every three months I’m a of a six with lovely copper red highlights. Coverage is amazing conditioning. I found my perfect colour thank you matrix.

Donna D. originally posted on salonshoponline.com.au
Really consistent product, I would recommend it!
30 November 2023

This is the only hair color I use. I need something consistent that will really cover the gray. My hair is so grey that it has lost all pigment so hair dye can be challenging. This product always gives me great results.

Jennifer originally posted on walmart.com

Specification

Variant
titleDefault Title