Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP)
WD Purple Pro drives are designed for new generations of high-end AI-enabled recorders, video analytics appliances, deep-learning servers and cloud solutions that can benefit from high-capacity storage with high performance and additional workload capability. WD Purple Pro drives feature AllFrame AI technology, which helps reduce frame loss, improve overall video playback, and not only enables recording of multiple streams per camera but also supports up to 32 AI streams per drive for deep learning analytics within the system. WD Purple Pro drives also feature enterprise-class performance, data integrity and drive reliability, especially in larger-scale systems and enclosures where operational vibration is present.
WD Purple Pro drives are designed for new generations of high-end AI-enabled recorders, video analytics appliances, deep-learning servers and cloud solutions that can benefit from high-capacity storage with high performance and additional workload capability. WD Purple Pro drives feature AllFrame AI technology, which helps reduce frame loss, improve overall video playback, and not only enables recording of multiple streams per camera but also supports up to 32 AI streams per drive for deep learning analytics within the system. WD Purple Pro drives also feature enterprise-class performance, data integrity and drive reliability, especially in larger-scale systems and enclosures where operational vibration is present.
WD Purple Pro drives are designed for new generations of high-end AI-enabled recorders, video analytics appliances, deep-learning servers and cloud solutions that can benefit from high-capacity storage with high performance and additional workload capability. WD Purple Pro drives feature AllFrame AI technology, which helps reduce frame loss, improve overall video playback, and not only enables recording of multiple streams per camera but also supports up to 32 AI streams per drive for deep learning analytics within the system. WD Purple Pro drives also feature enterprise-class performance, data integrity and drive reliability, especially in larger-scale systems and enclosures where operational vibration is present.
WD Purple Pro drives are designed for new generations of high-end AI-enabled recorders, video analytics appliances, deep-learning servers and cloud solutions that can benefit from high-capacity storage with high performance and additional workload capability. WD Purple Pro drives feature AllFrame AI technology, which helps reduce frame loss, improve overall video playback, and not only enables recording of multiple streams per camera but also supports up to 32 AI streams per drive for deep learning analytics within the system. WD Purple Pro drives also feature enterprise-class performance, data integrity and drive reliability, especially in larger-scale systems and enclosures where operational vibration is present.
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The lowest price for Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP) right now is $460.00 at MyITHub Australia, compared across 49 retailers.
The all-time low was $111.32 on 17 June 2025 — today's price is 313% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 19 Sept 2026.
Last updated at 19/09/2026 07:43:57
Western Digital WD102PURP Purple Pro 10TB 3.5" Surveillance HDD 7200RPM 256MB SATA3 265MB/s 550TBW 24x7 64 Cameras AV NVR DVR 2.5mil MTBF 5yrs
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Western Digital Purple Pro 10TB Smart Video Hard Drive, USB 3.0
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Western Digital WD101PURP, 1TB Purple Pro Hard Drive - High Performance Storage for Smart Video Recorders
Delivery between Tue – Thu $10
Western Digital 10 TB Purple Pro Surveillance 3.5" Internal Hard Disk Drive | ITFactory.ca
Delivery $50.02
Western Jubilee Western Digital Purple Pro WD102PURP internal hard drive 10 TB 7200 RPM 512 MB 3.5" Serial ATA III
Free delivery
WD Purple Pro WD102PURP 10TB Surveillance Hard Drive
Free delivery between 24–28 Sept
WD Purple Pro Smart Video 10TB 3.5" HDD, WD102PURP
WD Purple Pro 10TB 7200RPM WD102PURP 512MB Cache 3.5" Surveillance Hard Drive
Free delivery between Tue – Fri
WD 3.5" 10TB 7200RPM Bare Drive Purple 256MB Cache SATA 6.0Gb/s WD101PURP Internal Hard Drive
Delivery $70.30
WD Purple Pro Smart Video 10TB 7200 RPM 3.5" SATA Surveillance Hard Drive
7-day returns
originally posted on bvsecurity.com
Purchased drive for an application that constantly writes content. Read many reviews for both Western Digital purple and Seagate Skyhawk. The reviews were pretty even and Western Digital had a larger 512gb buffer and slightly cheaper. Please note, we purchased the 14tb drive and have 13tb usable after formatting. Please keep this in mind for space planning.Performance has been great. Watching disk queue length and not seeing bottlenecks at the disk level.Longevity is unknown right now. If we experience a premature failure or significant change in drive use experience we will update our review.Right now we are very happy with the drive and have plans to buy more.
originally posted on westerndigital.com
I have a lottttt of data so I got this. I did not realize the transfer rates on 3.5inch spinning drives have gone up. With a USB 3 adapter/reader dock this was transferring over 100mbps. It makes the spinning drive sounds that these make, but it is actually quit quiet. I use it exposed versus enclosed so it is a little more clicky sounding, but sound wise, if it were enclosed, it would probably be unnoticeable. Plus, it doesn't sound that bad - I actually miss the sound of data moving around haha. I would need it to be used for years to really write on reliability as I have neevr owned these, but looking at the specs, this appears to be a similar design, if not the same drive as their commercial grade drives for business. I always try to go for the best and I take ... MoreI have a lottttt of data so I got this. I did not realize the transfer rates on 3.5inch spinning drives have gone up. With a USB 3 adapter/reader dock this was transferring over 100mbps. It makes the spinning drive sounds that these make, but it is actually quit quiet. I use it exposed versus enclosed so it is a little more clicky sounding, but sound wise, if it were enclosed, it would probably be unnoticeable. Plus, it doesn't sound that bad - I actually miss the sound of data moving around haha. I would need it to be used for years to really write on reliability as I have neevr owned these, but looking at the specs, this appears to be a similar design, if not the same drive as their commercial grade drives for business. I always try to go for the best and I take my data integrity very seriously which si why I chose this specific model. The specs that relate to reliability were the highest I could find at a reasonable price point so I am not disappointed. It actually stays quite cool as I transferred multiple terabytes worth of data at a time and it never really got hot, just warm - and this was in an open dock without a fan or active cooling. When I need to access data or write, it is very quick and never gives me trouble. I am pretty sure I will have this for years - especailly as I always get an overkill for my needs to ensure reliability and longevity.
| General | |
| Device Type | Hard drive - internal |
| Capacity | 10 TB |
| Form Factor | 3.5" |
| Interface | SATA 6Gb/s |
Western Digital WD102PURP Purple Pro 10TB 3.5" Surveillance HDD 7200RPM 256MB SATA3 265MB/s 550TBW 24x7 64 Cameras AV NVR DVR 2.5mil MTBF 5yrs
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Western Digital Purple Pro 10TB Smart Video Hard Drive, USB 3.0
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Western Digital WD101PURP, 1TB Purple Pro Hard Drive - High Performance Storage for Smart Video Recorders
Delivery between Tue – Thu $10
Western Digital 10 TB Purple Pro Surveillance 3.5" Internal Hard Disk Drive | ITFactory.ca
Delivery $50.02
Western Jubilee Western Digital Purple Pro WD102PURP internal hard drive 10 TB 7200 RPM 512 MB 3.5" Serial ATA III
Free delivery
Purchased drive for an application that constantly writes content. Read many reviews for both Western Digital purple and Seagate Skyhawk. The reviews were pretty even and Western Digital had a larger 512gb buffer and slightly cheaper. Please note, we purchased the 14tb drive and have 13tb usable after formatting. Please keep this in mind for space planning.Performance has been great. Watching disk queue length and not seeing bottlenecks at the disk level.Longevity is unknown right now. If we experience a premature failure or significant change in drive use experience we will update our review.Right now we are very happy with the drive and have plans to buy more.
I have a lottttt of data so I got this. I did not realize the transfer rates on 3.5inch spinning drives have gone up. With a USB 3 adapter/reader dock this was transferring over 100mbps. It makes the spinning drive sounds that these make, but it is actually quit quiet. I use it exposed versus enclosed so it is a little more clicky sounding, but sound wise, if it were enclosed, it would probably be unnoticeable. Plus, it doesn't sound that bad - I actually miss the sound of data moving around haha. I would need it to be used for years to really write on reliability as I have neevr owned these, but looking at the specs, this appears to be a similar design, if not the same drive as their commercial grade drives for business. I always try to go for the best and I take ... MoreI have a lottttt of data so I got this. I did not realize the transfer rates on 3.5inch spinning drives have gone up. With a USB 3 adapter/reader dock this was transferring over 100mbps. It makes the spinning drive sounds that these make, but it is actually quit quiet. I use it exposed versus enclosed so it is a little more clicky sounding, but sound wise, if it were enclosed, it would probably be unnoticeable. Plus, it doesn't sound that bad - I actually miss the sound of data moving around haha. I would need it to be used for years to really write on reliability as I have neevr owned these, but looking at the specs, this appears to be a similar design, if not the same drive as their commercial grade drives for business. I always try to go for the best and I take my data integrity very seriously which si why I chose this specific model. The specs that relate to reliability were the highest I could find at a reasonable price point so I am not disappointed. It actually stays quite cool as I transferred multiple terabytes worth of data at a time and it never really got hot, just warm - and this was in an open dock without a fan or active cooling. When I need to access data or write, it is very quick and never gives me trouble. I am pretty sure I will have this for years - especailly as I always get an overkill for my needs to ensure reliability and longevity.
| General | |
| Device Type | Hard drive - internal |
| Capacity | 10 TB |
| Form Factor | 3.5" |
| Interface | SATA 6Gb/s |
