Sony 77" Bravia XR A80L OLED 4K HDR Google TV (2023)
A TV's ability to produce deep, dark blacks is extremely important to picture quality. OLED TVs, like Sony's BRAVIA XR-77A80L, absolutely excel at this. Each pixel can turn on and off individually to display absolute black. This creates a contrast ratio that is essentially infinite, resulting in rich colors and an incredibly lifelike image. This will be especially striking on High Dynamic Range content. The A80L supports the HDR10 format, which is mandatory for streamed 4K material and 4K Blu-ray movies. It also handles the more sophisticated Dolby Vision format, which adjusts brightness and color levels in response to the video signal on a scene-by-scene basis.
A TV's ability to produce deep, dark blacks is extremely important to picture quality. OLED TVs, like Sony's BRAVIA XR-77A80L, absolutely excel at this. Each pixel can turn on and off individually to display absolute black. This creates a contrast ratio that is essentially infinite, resulting in rich colors and an incredibly lifelike image. This will be especially striking on High Dynamic Range content. The A80L supports the HDR10 format, which is mandatory for streamed 4K material and 4K Blu-ray movies. It also handles the more sophisticated Dolby Vision format, which adjusts brightness and color levels in response to the video signal on a scene-by-scene basis.
A TV's ability to produce deep, dark blacks is extremely important to picture quality. OLED TVs, like Sony's BRAVIA XR-77A80L, absolutely excel at this. Each pixel can turn on and off individually to display absolute black. This creates a contrast ratio that is essentially infinite, resulting in rich colors and an incredibly lifelike image. This will be especially striking on High Dynamic Range content. The A80L supports the HDR10 format, which is mandatory for streamed 4K material and 4K Blu-ray movies. It also handles the more sophisticated Dolby Vision format, which adjusts brightness and color levels in response to the video signal on a scene-by-scene basis.
A TV's ability to produce deep, dark blacks is extremely important to picture quality. OLED TVs, like Sony's BRAVIA XR-77A80L, absolutely excel at this. Each pixel can turn on and off individually to display absolute black. This creates a contrast ratio that is essentially infinite, resulting in rich colors and an incredibly lifelike image. This will be especially striking on High Dynamic Range content. The A80L supports the HDR10 format, which is mandatory for streamed 4K material and 4K Blu-ray movies. It also handles the more sophisticated Dolby Vision format, which adjusts brightness and color levels in response to the video signal on a scene-by-scene basis.
in 13 offers
The lowest price for Sony 77" Bravia XR A80L OLED 4K HDR Google TV (2023) right now is $1,046.09 at eBay.com.au, compared across 6 retailers.
The all-time low was $1,046.09 on 4 Oct 2026. That's the lowest price we've ever tracked — a great time to buy.
Prices last updated 4 Oct 2026.
Last updated at 04/10/2026 20:40:31
Sony BRAVIA XR A80L 55" 4K UHD OLED Smart TV - Titanium Black
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Sony OLED 77 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation 5
Delivery between 9–13 Oct $41
Sony Bravia 77 Inch A80L XR OLED 4K Google TV XR77A80L
7-day returns
Sony Bravia 77 Inch A80L XR OLED 4K Google TV XR77A80L
Free delivery by Wed
OLED 77 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation 5 XR77A80L-
Free delivery between 14–16 Oct
OLED 77 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation 5 XR77A80L-
Free delivery between 14–16 Oct
| General | |
| Product Type | OLED TV - Smart TV |
| Diagonal Class | 77" |
| Diagonal Size | 76.8" |
| Series | A80L Series |
Sony BRAVIA XR A80L 55" 4K UHD OLED Smart TV - Titanium Black
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Sony OLED 77 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation 5
Delivery between 9–13 Oct $41
Sony Bravia 77 Inch A80L XR OLED 4K Google TV XR77A80L
7-day returns
Sony Bravia 77 Inch A80L XR OLED 4K Google TV XR77A80L
Free delivery by Wed
OLED 77 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation 5 XR77A80L-
Free delivery between 14–16 Oct
| General | |
| Product Type | OLED TV - Smart TV |
| Diagonal Class | 77" |
| Diagonal Size | 76.8" |
| Series | A80L Series |
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