Pocky Luxury Milk Chocolate is a crispy biscuit stick made with fermented butter and generously covered in milk chocolate.Enjoy the deep, rich flavor of this luxurious treat! Pocky is a Japanese snack food brand, produced by Ezaki Glico. It’s well-known for chocolate-coated biscuit sticks with a thin layer of crunchy cookie at one end. The name comes from the Japanese word ‘pokkuri’, which translates as ‘to be surprised’ and the snack's stick shape is supposed to resemble a straw (straws were originally called ‘pocky’ in Japan), often referred to as pocky sticks. There are numerous delicious flavors of pocky but the original and most well-known version is the pocky chocolate flavor. Many of the varieties of pocky are Japan only, country specific releases, or limited editions. Learn about Pocky and other chocolate covered biscuit stick snacks in our Pocky Discovery Series or explore more tasty groceries and treats at our Japanese market online grocery store.