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Playtex Ultimate Lift and Support Bra - Blue Velvet
Playtex Ultimate Lift and Support Bra - Blue Velvet
Playtex Ultimate Lift and Support Bra - Blue Velvet
Playtex Ultimate Lift and Support Bra - Blue Velvet
Playtex Ultimate Lift and Support Bra - Blue Velvet
Playtex Ultimate Lift and Support Bra - Blue Velvet
Playtex Ultimate Lift and Support Bra - Blue Velvet
Playtex Ultimate Lift and Support Bra - Blue Velvet
Playtex Ultimate Lift and Support Bra - Blue Velvet
Playtex Ultimate Lift and Support Bra - Blue Velvet
Playtex Ultimate Lift and Support Bra - Blue Velvet
Playtex Ultimate Lift and Support Bra - Blue Velvet
Playtex Ultimate Lift and Support Bra - Blue Velvet
Playtex Ultimate Lift and Support Bra - Blue Velvet
Playtex Ultimate Lift and Support Bra - Blue Velvet

Playtex Ultimate Lift and Support Bra - Blue Velvet

Playtex Ultimate Lift and Support Bra - Blue Velvet

$33.95

(241 reviews)

The Playtex Ultimate Lift & Support Bra provided the ultimate lift without wires. Designed to make the most of your curves, it features soft multi-seamed panels that gently cradle your bust while giving you the lift and support you need.

The Playtex Ultimate Lift & Support Bra provided the ultimate lift without wires. Designed to make the most of your curves, it features soft multi-seamed panels that gently cradle your bust while giving you the lift and support you need.

(241 reviews)

The Playtex Ultimate Lift & Support Bra provided the ultimate lift without wires. Designed to make the most of your curves, it features soft multi-seamed panels that gently cradle your bust while giving you the lift and support you need.

The Playtex Ultimate Lift & Support Bra provided the ultimate lift without wires. Designed to make the most of your curves, it features soft multi-seamed panels that gently cradle your bust while giving you the lift and support you need.

$33.95 - $59.95

in 23 offers

The lowest price for Playtex Ultimate Lift and Support Bra - Blue Velvet right now is $33.95 at Kogan.com, compared across 12 retailers.

The all-time low was $14.00 on 6 Sept 2025 — today's price is 143% above the lowest ever. It has been notably cheaper before — worth setting a price alert.

Prices last updated 12 Sept 2026.

Price comparison

Price data powered by pricesAPI.io

Last updated at 12/09/2026 03:29:03

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=amazon.com.au&sz=64Amazon.com.au

$36.71

Playtex Women's Cotton Blend Ultimate Lift & Support Bra, Nude, 12DD

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=kogan.com&sz=64Kogan.com

$33.95

Playtex Ultimate Lift And Support Bra - Blue Velvet

Delivery $7.95

https://www.google.com/s2/favicons?domain=kogan.com&sz=64Kogan.com

$39.95

Playtex Ultimate Lift And Support Bra - Blue Velvet

Delivery $7.95

https://www.google.com/s2/favicons?domain=kogan.com&sz=64Kogan.com

$39.95

Playtex Ultimate Lift And Support Bra - Blue Velvet

Delivery $7.95

https://www.google.com/s2/favicons?domain=kogan.com&sz=64Kogan.com

$39.95

Playtex Ultimate Lift And Support Bra - Blue Velvet

Delivery $7.95

https://www.google.com/s2/favicons?domain=kogan.com&sz=64Kogan.com

$39.95

Playtex Ultimate Lift And Support Bra - Blue Velvet

Delivery $7.95

https://www.google.com/s2/favicons?domain=kogan.com&sz=64Kogan.com

$39.95

Playtex Ultimate Lift And Support Bra - Blue Velvet

Delivery $7.95

https://www.google.com/s2/favicons?domain=kogan.com&sz=64Kogan.com

$39.95

Playtex Ultimate Lift And Support Bra - Blue Velvet

Delivery $7.95

https://www.google.com/s2/favicons?domain=kogan.com&sz=64Kogan.com

$39.95

Playtex Ultimate Lift And Support Bra - Blue Velvet

Delivery $7.95

https://www.google.com/s2/favicons?domain=kogan.com&sz=64Kogan.com

$39.95

Playtex Ultimate Lift And Support Bra - Blue Velvet

Delivery $7.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Better than expectations
25 April 2024Emz0793

originally posted on myer.com.au

I wasnt really expecting to like this bra, because it made me feel old. But its one of the very few bra types ive found that work for me since having a baby. Supportive without the need for underwire and just enough cup thickness to prevent any show-through on a cold day. Great purchase.

Bra? What bra?
14 November 2023Angie KT

originally posted on myer.com.au

Seriously this bra makes me completely forget I’m wearing one. It is comfortable, breathable, lightweight, and feminine. The thick straps never dig in or slip down. The band sits nicely without pinching or riding up. The cups mould nicely without the irritating underwire. Of course, getting an ideal fit does help. I appreciate that despite being lightweight, it lifts the girls without feeling corseted in and after several washes hasn’t misshaped. It took hundreds of bras over the years to finally find my favourite with this gem.

Comfortable wire free bra
5 January 2024Ches81

originally posted on harrisscarfe.com.au

I have this bra in several colours. Overall it is a good fit but the fabric is soft and does wrinkle and sag a bit. Of course it does not provide as much lift as an underwire but way more comfortable for everyday wear.

Specification

Country of ManufactureEl Salvador

Price comparison

Updated 5 days ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=amazon.com.au&sz=64
Amazon.com.au

$36.71

Playtex Women's Cotton Blend Ultimate Lift & Support Bra, Nude, 12DD

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=kogan.com&sz=64
Kogan.com

$33.95

Playtex Ultimate Lift And Support Bra - Blue Velvet

Delivery $7.95

https://www.google.com/s2/favicons?domain=kogan.com&sz=64
Kogan.com

$39.95

Playtex Ultimate Lift And Support Bra - Blue Velvet

Delivery $7.95

https://www.google.com/s2/favicons?domain=kogan.com&sz=64
Kogan.com

$39.95

Playtex Ultimate Lift And Support Bra - Blue Velvet

Delivery $7.95

https://www.google.com/s2/favicons?domain=kogan.com&sz=64
Kogan.com

$39.95

Playtex Ultimate Lift And Support Bra - Blue Velvet

Delivery $7.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Better than expectations
25 April 2024

I wasnt really expecting to like this bra, because it made me feel old. But its one of the very few bra types ive found that work for me since having a baby. Supportive without the need for underwire and just enough cup thickness to prevent any show-through on a cold day. Great purchase.

Emz0793 originally posted on myer.com.au
Bra? What bra?
14 November 2023

Seriously this bra makes me completely forget I’m wearing one. It is comfortable, breathable, lightweight, and feminine. The thick straps never dig in or slip down. The band sits nicely without pinching or riding up. The cups mould nicely without the irritating underwire. Of course, getting an ideal fit does help. I appreciate that despite being lightweight, it lifts the girls without feeling corseted in and after several washes hasn’t misshaped. It took hundreds of bras over the years to finally find my favourite with this gem.

Angie KT originally posted on myer.com.au
Comfortable wire free bra
5 January 2024

I have this bra in several colours. Overall it is a good fit but the fabric is soft and does wrinkle and sag a bit. Of course it does not provide as much lift as an underwire but way more comfortable for everyday wear.

Ches81 originally posted on harrisscarfe.com.au
Fit Check Required
5 August 2024

I found it very easy to purchase from Curvy. My items arrived very quickly & on trying them decided I wasnt happy with the fit. Was it me, or was it the style? A simple phone call to organise a fit check & although at first I was hesitate, it was the best thing I did. Exchanging/returning items was so simple & replacements sent out immediately. I will definitely purchase from Curvy again.

originally posted on curvy.com.au
Save your money, not very comfy or supportive
17 November 2023

These bras aren’t very comfortable or supportive. The straps dig into your shoulders and there is no support in the cups. I was after a supportive bra with no underwire, however these were very disappointing. You can’t go past Playtex Cross Your Heart for comfort and support. I just wished they came in other colours! Beige doesn’t go with everything!! Def Try on before u buy.

Elizab originally posted on harrisscarfe.com.au
So comfortable! You cannot go wrong with this bra
11 January 2024

Exactly the type of wire wire free bra I was looking for. Very comfortable, great colours. Initially I bought this in store but I liked it so much I ordered another one in a different colour on-line.

Beth7714 originally posted on myer.com.au
This is the best no wire bra I have purchased.
13 June 2024

This is the best bra I have purchased in ages. So comfortable to wear without the wire. So glad I found it on special & purchased 2 different coloured ones. Am happy with this buy.

originally posted on myer.com.au
Ticks all the boxes
10 September 2023

Every woman who unhooks her bra first thing when she gets home, will tell you that whatever your age, comfort and support is everything. If you’ve breastfed twice and gravity has taken its toll, a good bra is a blessing. And if you don’t have to sacrifice looks that’s a bonus. The Ultimate Lift & Support Wirefree Bra ticks all the boxes.

Alina48 originally posted on myer.com.au
Very good
25 July 2023

This is my second time purchasing this bra, as an everyday wear it is very good, comfortable and supportive. Some discoloration with some of the fabric on the skin tone version over time which is very common for bras.The straps don't slip and I have very "victorian" sloping shoulders.

originally posted on myer.com.au
Wire free but still bloody uncomfortable
1 May 2023

Can't wait to get the bra off!! And this was after the consultant tried to tell me that I needed the size 16 but I said that would be too tight to which she said it was supposed to be! I opted for the 18C but still feels very constricted. I tried to insist I had a broad back but cup B-C but it seems nothing for smaller breasted - broad backed women.

Christina P. originally posted on curvy.com.au

Specification

Country of ManufactureEl Salvador