Leading a new era of LG OLED Meet the power leading a new era of LG OLED. Offering a significant boost in AI performance, lifelike graphics, processing speeds, and performance-critical memory, the α11 AI Processor 4K changes more than just the picture. It redefines the way you experience OLED. * *Image quality dependent on source material. **Comparison is based on TV with Alpha 9 Gen 7 processor. Sound optimised for your space Hear balanced audio that fills your room, without being overpowering. Whether you're watching from an open-plan lounge or a cosy nook, AI Acoustic Tuning helps your entertainment sound just right. * *AI Acoustic Tuning must be activated through the AI Service menu. Capture the film's colour story Filmmakers use colour to amplify mood and add nuance to characters and storylines. AI Director Processing identifies and analyses the colours in a scene to help re-create the director's emotional intent and bring you close to their original vision. More expressive HDR HDR Expression Enhancer* applies an individual tone mapping curve to the objects your eyes are naturally drawn to, helping them to stand out sharply and expressively. *HDR10 content required for this function. Lifelike sound perfected by AI Hear sensational 11.1.2-channel virtual surround sound, mixed by AI Sound Pro and remastered for clarity, impact, and balance control. * *Sound quality dependent on source material. Voices cut through bustling backdrops Even in high-octane scenes, you can hear the main character talk over the action. AI Voice Remastering enhances the clarity of dialogue without effecting the rest of the audio mix. Powering our brightest 4K OLED TVs Say goodbye to dull visuals and open your eyes to incredible pictures with up to 150% higher peak brightness, powered by Brightness Booster Max. * *Compared to non LG OLED evo models and based on Full White Screen measurement. Free to be brilliant Discover rich colour and perfect black, for a picture that's in a class of its own. LG OLED's self-lit pixels illuminate independently, with no backlight to dull their brilliance or limit your experience. Create a streamlined look The specially designed wall bracket helps ensure a streamlined fit, with minimal gap between your TV and the wall*. *The cable may be visible depending on installation environment. Depending on installation environment, there may be a slight gap between the TV and the wall. Seamless, synchronised fast action Feel like a winner every time you play. A blazingly fast 1ms response time, gaming at up to 144Hz, NVIDA G-Sync, AMD FreeSync Premium and VRR support come together to create clear, smooth pictures. * *NVIDIA G-sync compatible with RTX 20, RTX 30,RTX 40 and GTX 16 series graphics cards. Older GPUs do not support G-SYNC compatibility. VRR ranges from 40Hz to 144Hz, and is a certified specification of HDMI 2.1. 144Hz gaming is compatible with PC-connected content. Make the Smart TV experience yours Meet your entertainment hub, with next-level personalisation from webOS. Jump into your favourite content using Quick Cards. Get recommendations based on your search history with AI Concierge, and access a space dedicated to you in My Profile. * *Internet connection, subscription and data charges may apply. Separate terms and privacy policy apply to Smart TV apps. Failure to accept the terms applying to an app may result in inability to use the app. Content, features and third party services will vary from time to time without notice. LG ThinQ AI account/s required.