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L'Oreal Preference Vivids 9.213 Rose Gold
L'Oreal Preference Vivids 9.213 Rose Gold
L'Oreal Preference Vivids 9.213 Rose Gold
L'Oreal Preference Vivids 9.213 Rose Gold
L'Oreal Preference Vivids 9.213 Rose Gold
L'Oreal Preference Vivids 9.213 Rose Gold
L'Oreal Preference Vivids 9.213 Rose Gold

L'Oreal Preference Vivids 9.213 Rose Gold

$11.98

(2,757 reviews)

NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Instrumental test Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (if the shine protect conditioner is applied weekly). Preference Vivid Colours is available in 7 fashion inspired shades. Shade Rose Gold was inspired by the pink tags of Melrose Avenue and its street style. Create your own look with this vivid Rose Gold colour. Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.

NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Instrumental test Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (if the shine protect conditioner is applied weekly). Preference Vivid Colours is available in 7 fashion inspired shades. Shade Rose Gold was inspired by the pink tags of Melrose Avenue and its street style. Create your own look with this vivid Rose Gold colour. Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.

L'Oreal Preference Vivids 9.213 Rose Gold

(2,757 reviews)

NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Instrumental test Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (if the shine protect conditioner is applied weekly). Preference Vivid Colours is available in 7 fashion inspired shades. Shade Rose Gold was inspired by the pink tags of Melrose Avenue and its street style. Create your own look with this vivid Rose Gold colour. Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.

NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Instrumental test Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (if the shine protect conditioner is applied weekly). Preference Vivid Colours is available in 7 fashion inspired shades. Shade Rose Gold was inspired by the pink tags of Melrose Avenue and its street style. Create your own look with this vivid Rose Gold colour. Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.

$11.98 - $47.98

in 37 offers

The lowest price for L'Oreal Preference Vivids 9.213 Rose Gold right now is $11.98 at SuperBuys Warehouse, compared across 24 retailers.

The all-time low was $6.99 on 1 June 2023 — today's price is 71% above the lowest ever. It has been notably cheaper before — worth setting a price alert.

Prices last updated 18 Oct 2026.

Price comparison

Price data powered by pricesAPI.io

Last updated at 18/10/2026 02:32:36

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=amazon.com.au&sz=64Amazon.com.au

$47.98

L'Oreal Paris Permanent Hair Dye, Radiant Colour with up to 100% Grey Coverage, Préférence Vivid (Pack of 2)

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=superbuys.com.au&sz=64SuperBuys Warehouse

$11.98

L'Oreal Preference Vivids 9.213 Rose Gold

Delivery between 22–27 Oct $10.67

https://www.google.com/s2/favicons?domain=coles.com.au&sz=64Coles Supermarkets

$14.00

L'Oreal Preference Vivids 3.161 Magnetic Plum | 1 Pack

Delivery between Tue – Sat on orders of $50+

https://www.google.com/s2/favicons?domain=horo.co.nz&sz=64Horo.co.nz

$16.15

loreal preference hair colour silver grey 10.112 soho 1pk

Delivery $15.45

https://www.google.com/s2/favicons?domain=priceline.com.au&sz=64Priceline

$16.79

L'Oréal Paris Préférence Vivids Permanent Hair Colour 9.213 Rose Gold 1 Pack

Delivery between 23–26 Oct $9.95

https://www.google.com/s2/favicons?domain=directchemistoutlet.com.au&sz=64Direct Chemist Outlet

$16.79

L'Oreal Preference Vivids Permanent Hair Colour 10.112 Silver Grey

Free delivery

https://www.google.com/s2/favicons?domain=kmart.com.au&sz=64Kmart

$17.09

Loreal Preference Vivids 9.213 Rose Gold - Pink

Free delivery between Mon – Tue

https://www.google.com/s2/favicons?domain=ebay.com.au&sz=64eBay.com.au

$18.99

L'oreal Preference Vivids Permanent Gel Hair Colour Ultra Vibrant

Delivery $10.99

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=kogan.com&sz=64Kogan.com

$18.99

L'Oreal Paris Preference Vivids 3.161 Magnetic Plum

Delivery $10.99

https://www.google.com/s2/favicons?domain=afrohairboutique.com&sz=64Afrohairboutique.com

$21.00

Loreal Preference High Intensity Permanent Gel Hair Colour Smokey Grey

Delivery $10.35

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

A lot more of the ‘rose’ than the gold
3 April 2023ExhairdresserRang

originally posted on thewarehouse.co.nz

This color comes out much more pink than rose gold. It feels to me like the only tones/pigments in the color are pink, not any of the golden tones. Unfortunately the only other ‘rose gold’ permanent colour that seems to be available in NZ is also pink rather than rose gold and darker as well.Thee used to be a different packaged ‘rose gold’ with a photo of an older woman with short hair, and the colour depicted on the pack of that product seemed to be closer to what rose gold should actually look like. I was planning to try that but by the time I decided to purchase, I was unable to find that and assume it has been replaced by this pink color.As an ex hair dresser I can say this is not rose gold, its pink. A lot of people may be looking for that as pink is in ... MoreThis color comes out much more pink than rose gold. It feels to me like the only tones/pigments in the color are pink, not any of the golden tones. Unfortunately the only other ‘rose gold’ permanent colour that seems to be available in NZ is also pink rather than rose gold and darker as well.Thee used to be a different packaged ‘rose gold’ with a photo of an older woman with short hair, and the colour depicted on the pack of that product seemed to be closer to what rose gold should actually look like. I was planning to try that but by the time I decided to purchase, I was unable to find that and assume it has been replaced by this pink color.As an ex hair dresser I can say this is not rose gold, its pink. A lot of people may be looking for that as pink is in fashion…But call it what it is l’oreal! Its rose, but there is no gold!Would i recommend it? If you want the pink that is in fashion, yes. If you want a true rose good which is that hard to find golden rose then this is not it. It will also colour bleached hair much darker than on the packet, and as it does not lighten hair, it will also colour hair darker than lightest blonde or bleached blonde darker and pink as well. I cant actually see how anyone regardless of hair shade could achieve the colour on the pack with this shade alone. Maybe if you mixed it with a high lift blonde, you would get something closer to rose gold, or maybe you would just get a mess…i suggest anyone using this does a test first by cutting a lock of their own hair and colouring it (cover in gladwrap and put somewhere nice and toasty warm while it processes) to get an idea of what colour you will get, before you use it.I got a color slightly darker and pinker than on the box on bleached hair after processing for 5 mins.

Alright but wouldn't buy it personally
19 May 2022Scrito10

originally posted on lorealparis.com.au

Dying process was easy. Colour mixed well. Hair didn't feel nice after washing the colour out before putting the included conditioner in. Has felt soft ever since. Colour isn't as vibrant as I was expecting, as per the box colour guide, and coverage is not even. Even though the box says permanent and up to 8 weeks, not sure how long the colour will actually last. It looks to have faded a lot in only 4 days and not vibrant anymore. I have been using a coloursafe QV shampoo/conditioner to wash my hair. Dyed hair on Sunday, it's now Thursday, and water still runs with some colour in it which is strange as the dye was fully washed out the very first day.It's unlikely I'd buy this shade of dye again - however I may try other colours in the same brand as it has worked ... MoreDying process was easy. Colour mixed well. Hair didn't feel nice after washing the colour out before putting the included conditioner in. Has felt soft ever since. Colour isn't as vibrant as I was expecting, as per the box colour guide, and coverage is not even. Even though the box says permanent and up to 8 weeks, not sure how long the colour will actually last. It looks to have faded a lot in only 4 days and not vibrant anymore. I have been using a coloursafe QV shampoo/conditioner to wash my hair. Dyed hair on Sunday, it's now Thursday, and water still runs with some colour in it which is strange as the dye was fully washed out the very first day.It's unlikely I'd buy this shade of dye again - however I may try other colours in the same brand as it has worked well. I just think the issues I'm having are due to the colour and not the brand.

Amazing colour, which washes out a ter 3 washes !
7 August 2022Whippetgirl4

originally posted on loreal-paris.co.uk

I have really light, baby blonde hair colour and decided I really liked the look of this colour.The colour was easy to apply, smelt ok. A little runny but I managed to apply easily.My hair was left amazingly soft with golden light rose coloured tones, a really amazing colour, the best colour I have ever used. It covered my darker shaded roots and greys beautifully.A totally professional toned down colour, no more yellow baby blond hair.I had masses of compliments and was looking forward to my colour for approx 8 weeks as stated !I usually wash my hair twice a week and use a loreal colour stay shampoo. 3 washes and the colour had gone and I mean totally gone - I was left with a beige toned hair. I'm so disappointed Loreal where did my beautiful light rose ... MoreI have really light, baby blonde hair colour and decided I really liked the look of this colour.The colour was easy to apply, smelt ok. A little runny but I managed to apply easily.My hair was left amazingly soft with golden light rose coloured tones, a really amazing colour, the best colour I have ever used. It covered my darker shaded roots and greys beautifully.A totally professional toned down colour, no more yellow baby blond hair.I had masses of compliments and was looking forward to my colour for approx 8 weeks as stated !I usually wash my hair twice a week and use a loreal colour stay shampoo. 3 washes and the colour had gone and I mean totally gone - I was left with a beige toned hair. I'm so disappointed Loreal where did my beautiful light rose gold colour go to ? I really wanted it back ! - what on earth, its states on the box, a permanent dye.Please loreal sort this out, as if it had not faded so quickly I would have given 10/10..

Specification

Body AreaHair
Product TypeHair Dye, Hair Colour
Highlighted FeaturesUp to 3X shinier hair
Product FormGel
Highlighted IngredientsPropylene Glycol, 1-NAPHTHOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL

Price comparison

Updated 7 days ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=amazon.com.au&sz=64
Amazon.com.au

$47.98

L'Oreal Paris Permanent Hair Dye, Radiant Colour with up to 100% Grey Coverage, Préférence Vivid (Pack of 2)

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=superbuys.com.au&sz=64
SuperBuys Warehouse

$11.98

L'Oreal Preference Vivids 9.213 Rose Gold

Delivery between 22–27 Oct $10.67

https://www.google.com/s2/favicons?domain=coles.com.au&sz=64
Coles Supermarkets

$14.00

L'Oreal Preference Vivids 3.161 Magnetic Plum | 1 Pack

Delivery between Tue – Sat on orders of $50+

https://www.google.com/s2/favicons?domain=horo.co.nz&sz=64
Horo.co.nz

$16.15

loreal preference hair colour silver grey 10.112 soho 1pk

Delivery $15.45

https://www.google.com/s2/favicons?domain=priceline.com.au&sz=64
Priceline

$16.79

L'Oréal Paris Préférence Vivids Permanent Hair Colour 9.213 Rose Gold 1 Pack

Delivery between 23–26 Oct $9.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

A lot more of the ‘rose’ than the gold
3 April 2023

This color comes out much more pink than rose gold. It feels to me like the only tones/pigments in the color are pink, not any of the golden tones. Unfortunately the only other ‘rose gold’ permanent colour that seems to be available in NZ is also pink rather than rose gold and darker as well.Thee used to be a different packaged ‘rose gold’ with a photo of an older woman with short hair, and the colour depicted on the pack of that product seemed to be closer to what rose gold should actually look like. I was planning to try that but by the time I decided to purchase, I was unable to find that and assume it has been replaced by this pink color.As an ex hair dresser I can say this is not rose gold, its pink. A lot of people may be looking for that as pink is in ... MoreThis color comes out much more pink than rose gold. It feels to me like the only tones/pigments in the color are pink, not any of the golden tones. Unfortunately the only other ‘rose gold’ permanent colour that seems to be available in NZ is also pink rather than rose gold and darker as well.Thee used to be a different packaged ‘rose gold’ with a photo of an older woman with short hair, and the colour depicted on the pack of that product seemed to be closer to what rose gold should actually look like. I was planning to try that but by the time I decided to purchase, I was unable to find that and assume it has been replaced by this pink color.As an ex hair dresser I can say this is not rose gold, its pink. A lot of people may be looking for that as pink is in fashion…But call it what it is l’oreal! Its rose, but there is no gold!Would i recommend it? If you want the pink that is in fashion, yes. If you want a true rose good which is that hard to find golden rose then this is not it. It will also colour bleached hair much darker than on the packet, and as it does not lighten hair, it will also colour hair darker than lightest blonde or bleached blonde darker and pink as well. I cant actually see how anyone regardless of hair shade could achieve the colour on the pack with this shade alone. Maybe if you mixed it with a high lift blonde, you would get something closer to rose gold, or maybe you would just get a mess…i suggest anyone using this does a test first by cutting a lock of their own hair and colouring it (cover in gladwrap and put somewhere nice and toasty warm while it processes) to get an idea of what colour you will get, before you use it.I got a color slightly darker and pinker than on the box on bleached hair after processing for 5 mins.

ExhairdresserRang originally posted on thewarehouse.co.nz
Alright but wouldn't buy it personally
19 May 2022

Dying process was easy. Colour mixed well. Hair didn't feel nice after washing the colour out before putting the included conditioner in. Has felt soft ever since. Colour isn't as vibrant as I was expecting, as per the box colour guide, and coverage is not even. Even though the box says permanent and up to 8 weeks, not sure how long the colour will actually last. It looks to have faded a lot in only 4 days and not vibrant anymore. I have been using a coloursafe QV shampoo/conditioner to wash my hair. Dyed hair on Sunday, it's now Thursday, and water still runs with some colour in it which is strange as the dye was fully washed out the very first day.It's unlikely I'd buy this shade of dye again - however I may try other colours in the same brand as it has worked ... MoreDying process was easy. Colour mixed well. Hair didn't feel nice after washing the colour out before putting the included conditioner in. Has felt soft ever since. Colour isn't as vibrant as I was expecting, as per the box colour guide, and coverage is not even. Even though the box says permanent and up to 8 weeks, not sure how long the colour will actually last. It looks to have faded a lot in only 4 days and not vibrant anymore. I have been using a coloursafe QV shampoo/conditioner to wash my hair. Dyed hair on Sunday, it's now Thursday, and water still runs with some colour in it which is strange as the dye was fully washed out the very first day.It's unlikely I'd buy this shade of dye again - however I may try other colours in the same brand as it has worked well. I just think the issues I'm having are due to the colour and not the brand.

Scrito10 originally posted on lorealparis.com.au
Amazing colour, which washes out a ter 3 washes !
7 August 2022

I have really light, baby blonde hair colour and decided I really liked the look of this colour.The colour was easy to apply, smelt ok. A little runny but I managed to apply easily.My hair was left amazingly soft with golden light rose coloured tones, a really amazing colour, the best colour I have ever used. It covered my darker shaded roots and greys beautifully.A totally professional toned down colour, no more yellow baby blond hair.I had masses of compliments and was looking forward to my colour for approx 8 weeks as stated !I usually wash my hair twice a week and use a loreal colour stay shampoo. 3 washes and the colour had gone and I mean totally gone - I was left with a beige toned hair. I'm so disappointed Loreal where did my beautiful light rose ... MoreI have really light, baby blonde hair colour and decided I really liked the look of this colour.The colour was easy to apply, smelt ok. A little runny but I managed to apply easily.My hair was left amazingly soft with golden light rose coloured tones, a really amazing colour, the best colour I have ever used. It covered my darker shaded roots and greys beautifully.A totally professional toned down colour, no more yellow baby blond hair.I had masses of compliments and was looking forward to my colour for approx 8 weeks as stated !I usually wash my hair twice a week and use a loreal colour stay shampoo. 3 washes and the colour had gone and I mean totally gone - I was left with a beige toned hair. I'm so disappointed Loreal where did my beautiful light rose gold colour go to ? I really wanted it back ! - what on earth, its states on the box, a permanent dye.Please loreal sort this out, as if it had not faded so quickly I would have given 10/10..

Whippetgirl4 originally posted on loreal-paris.co.uk
Disappointed
14 November 2022

For those with red hair : For 2.5 years now I’ve dyed my hair in the Violet shade in this same collection, so my hair is quite red. However when I finally fancied a change, I thought this purple might work well. I don’t like bleaching or stripping my hair because of mistakes I’ve made doing this in the past. I figured that it was dark enough that it would take, but light enough that if it didnt take properly then chances are it would just be a bit more purple than it was before but still red. But what came out was something completely different. I’ve ended up with very very dark hair with a tinge of purple, and in the right lighting, it shifts from this dark brown slightly purple colour to the red I had on my hair before this.Although this colour didn’t turn out ... MoreFor those with red hair : For 2.5 years now I’ve dyed my hair in the Violet shade in this same collection, so my hair is quite red. However when I finally fancied a change, I thought this purple might work well. I don’t like bleaching or stripping my hair because of mistakes I’ve made doing this in the past. I figured that it was dark enough that it would take, but light enough that if it didnt take properly then chances are it would just be a bit more purple than it was before but still red. But what came out was something completely different. I’ve ended up with very very dark hair with a tinge of purple, and in the right lighting, it shifts from this dark brown slightly purple colour to the red I had on my hair before this.Although this colour didn’t turn out right for me (granted mostly because of my own ignorance) I thought this may be helpful for those with red hair in choosing their next colour. and even though this specific colour didn’t work, having used the violet for 2.5 years and never having an issue, I do recommend this line of dyes as a whole for their quality, durability, the smooth and shine of my hair, and the love it or leave it scent that I can’t help but love.

Pandapop29 originally posted on loreal-paris.co.uk
Fantastic
12 June 2022

I'm just going to start off by saying that the colour didn't come out as expected but this is due to having already coloured hair which I had been desperately trying to fade in order to get the best colour I could possibly get. In having said that, I am pleasantly surprised by the end result, so much so that this may be my new favourite colour! I loved everything about this product, starting with the initial mixing. It was super easy to mix/shake compared to other brands. Next was the application. The consistency was a little runny, but that's definitely a good thing. It spread so easily compared to other brands that are thicker and more difficult to apply. With the developing time, I did leave it in longer than recommended but I've always done that. Not sure why ... MoreI'm just going to start off by saying that the colour didn't come out as expected but this is due to having already coloured hair which I had been desperately trying to fade in order to get the best colour I could possibly get. In having said that, I am pleasantly surprised by the end result, so much so that this may be my new favourite colour! I loved everything about this product, starting with the initial mixing. It was super easy to mix/shake compared to other brands. Next was the application. The consistency was a little runny, but that's definitely a good thing. It spread so easily compared to other brands that are thicker and more difficult to apply. With the developing time, I did leave it in longer than recommended but I've always done that. Not sure why lol I loved the size of the conditioner treatment as well. The end result is a dark plum colour that looks almost black indoors but outdoors it looks so pretty. I'm in love!

kay1a7 originally posted on lorealparis.com.au
Gorgeous results!
14 June 2022

This is the easiest review I have ever written! I adore L’Oreal hair products and when I first started colouring my hair at home, naturally, I chose L’Oreal hair colourant. The reasons I still use L’Oreal today are - ease of use, so simple to follow and no overpowering odour which makes your eyes sting! Colours my greys completely. Lasts approximately 8 weeks on my hair. I love the choice of colours and panic whenever the box or number is changed. I even rang L’Oreal's customer helpline once and a very patient and friendly lady put me right on the number I was seeking. I notice this has a new look but it was easy to get my colour and, as it says on the box, ‘everything is the same', the packaging just had a slight makeover. There is not a lot of mess with this ... MoreThis is the easiest review I have ever written! I adore L’Oreal hair products and when I first started colouring my hair at home, naturally, I chose L’Oreal hair colourant. The reasons I still use L’Oreal today are - ease of use, so simple to follow and no overpowering odour which makes your eyes sting! Colours my greys completely. Lasts approximately 8 weeks on my hair. I love the choice of colours and panic whenever the box or number is changed. I even rang L’Oreal's customer helpline once and a very patient and friendly lady put me right on the number I was seeking. I notice this has a new look but it was easy to get my colour and, as it says on the box, ‘everything is the same', the packaging just had a slight makeover. There is not a lot of mess with this product, even for me! The part I love is the conditioner that comes with the colourant, it is such a gorgeous product that makes my hair feel silky and shiny. I love the finished result when the light catches my hair and the colour is so amazing. I have many compliments. I would recommend this product without hesitation.

Carina1106 originally posted on loreal-paris.co.uk
L'Oréal Vivid
1 April 2023

I like the L’Oréal Paris box dyes and saw the Vivids High Intensity Gel and had to try it. I love anything purple so I grabbed the magnetic plum. Easy to apply, I used two boxes and the colour turned out gorgeous. A beautiful plum colour that I was receiving compliments about. Good thing about L'Oréal is that I never experience any overwhelming chemical smells from their dyes like some others do. The colour range is fantastic and if mine turned out great I'm expecting the other colours do too. You get the gel, developer and hair mask in the box with easy to follow instructions and gloves. My hair turned out vibrant especially in the sun and soft, subtle and smooth. The colour also lasted a lot longer than expected. I will definitely purchase again.

Melissa10 originally posted on lorealparis.com.au
Lively, modern hair colour
14 June 2022

Was keen to try this colour as I have been known to dabble with unusual hair colours over the years! I have fine, curly dark blonde hair that I normally colour with L'Oreal Excellence in 01, lightest natural blonde and I'm happy with the outcome. When I saw the light rose gold in the Preference range I had to try it. Using this is easy, 2 tubes that mix together and a conditioner. The colourant while on my hair had a pleasant aroma, not strong like some colourants. I left it on for the recommended time and was a little disappointed in the condition of my hair after I'd rinsed it out, but the conditioner did a perfect job of bringing softness back to my locks. The tube is enough for a few more applications on my shoulder length hair. Unfortunately I'm not too sure of ... MoreWas keen to try this colour as I have been known to dabble with unusual hair colours over the years! I have fine, curly dark blonde hair that I normally colour with L'Oreal Excellence in 01, lightest natural blonde and I'm happy with the outcome. When I saw the light rose gold in the Preference range I had to try it. Using this is easy, 2 tubes that mix together and a conditioner. The colourant while on my hair had a pleasant aroma, not strong like some colourants. I left it on for the recommended time and was a little disappointed in the condition of my hair after I'd rinsed it out, but the conditioner did a perfect job of bringing softness back to my locks. The tube is enough for a few more applications on my shoulder length hair. Unfortunately I'm not too sure of this colour on my hair because I think it looks a bit patchy and my fringe has taken on the colour more than the rest of my hair. I also need to put on more leave in conditioner than I normally do because it tends to frizz, but that could be because of the weather so I won't say it's necessarily a problem with the colourant. All in all I will admit that I prefer the Excellence range as it suits my hair type.

Sally originally posted on loreal-paris.co.uk
Not really Vivid, keep your expectations low.
3 July 2022

I bought this dye because I wanted purple slices using foils through my level 5 hair. As my hair is darker, I was recommended to use a permanent dye rather than the brighter semi permanents which would require pre lightening.My mum is a hairdresser so I got her to do it for me. She didn't particularly like the gel format as she said it was too sloppy, and it did splash around a lot.The result came out looking more like subtle lowlights than the colour that is advertised on the box so I would say as long as you are realistic about the result, it is quite a nice colour. It's definitely not as vivid as what is advertised on the box, and if you are colouring darker hair don't expect it to come out bright.My mum said they probably used the wrong level of peroxide ... MoreI bought this dye because I wanted purple slices using foils through my level 5 hair. As my hair is darker, I was recommended to use a permanent dye rather than the brighter semi permanents which would require pre lightening.My mum is a hairdresser so I got her to do it for me. She didn't particularly like the gel format as she said it was too sloppy, and it did splash around a lot.The result came out looking more like subtle lowlights than the colour that is advertised on the box so I would say as long as you are realistic about the result, it is quite a nice colour. It's definitely not as vivid as what is advertised on the box, and if you are colouring darker hair don't expect it to come out bright.My mum said they probably used the wrong level of peroxide which is why it doesn't lift your hair as much as advertised on the box. She thinks as it fades out, it will be more visible.I would say overall, it's a good starter colour which has given me an idea of what my hair would look like if I wanted a brighter purple next time.

KellyFallula originally posted on boots.com
Very vibrant colour
1 November 2022

I never review anything but I am so impressed with this I felt I had to. I bought this tonight as my roots were in desperate need of retouching and my red was looking faded. I usually use either Garnier Olia 6.60 or Garnier Nutrisse 6.60, which ever is available at the supermarket. This one was on offer two for £10 , so I thought I would take a risk and I am so glad I did as I am now converted! One box actually goes quite far. I have mid to long hair, well past my shoulders, almost elbow length and it covered my whole head. I think it helped my hair was already box dyed red but I think if it was the first time it still would have worked fine with one box.It does have a very chemical smell when you apply it, but it doesn't sting your head (my skin is super ... MoreI never review anything but I am so impressed with this I felt I had to. I bought this tonight as my roots were in desperate need of retouching and my red was looking faded. I usually use either Garnier Olia 6.60 or Garnier Nutrisse 6.60, which ever is available at the supermarket. This one was on offer two for £10 , so I thought I would take a risk and I am so glad I did as I am now converted! One box actually goes quite far. I have mid to long hair, well past my shoulders, almost elbow length and it covered my whole head. I think it helped my hair was already box dyed red but I think if it was the first time it still would have worked fine with one box.It does have a very chemical smell when you apply it, but it doesn't sting your head (my skin is super sensitive) and I was a bit worried that the formula felt kind of drying on my hair while it was developing, however when I rinsed it off my hair felt fine and once conditioned felt amazing. I have seen other reviews where people have said the colour transfer off their hair onto fabrics was bad. Red is terrible for this but you must rinse and rinse and rinse forever after you remove the dye as if you dont there is potentially still leftover dye on your scalp and still built up on your hair. I haven't had any trouble with colour transfer at all now it is dried. The hair conditioner that comes in the box also makes your hair feel like silk!? I wish I could buy more of it. I would absolutely recommend this to anyone wanting a bright red result.

Redcat22 originally posted on superdrug.com

Specification

Body AreaHair
Product TypeHair Dye, Hair Colour
Highlighted FeaturesUp to 3X shinier hair
Product FormGel
Highlighted IngredientsPropylene Glycol, 1-NAPHTHOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL

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