Rouge Pur Couture

What is it? pure color explosion of pure color. Pure pigments instantly transform into a fusion for the lips. Full coverage in a creamy, lightweight texture for a high-fashion satin look and a nude lip feel. Effortless glide for high-precision application in one stroke. Pure care high-care formula with an 80% lip care base concentrated in ceramides, tuberose and prickly pear extracts from our ourika community garden. Up to 16 hours of protection and a feeling of comfort. Softer, smoother lips with every application. Results - satin finish pure color type - satin lipstick pure haute couture expert selection of 40 haute couture shades in 4 color families designed for every skin tone and attitude. Packaging designed with sustainability in mind, with refills available in all 4 ysl muse shades: rouge muse, nu muse, orange muse, pink muse.