A pH-balanced shampoo to lock in hair color and protect it from environmental damage. A shampoo that helps extend the life of hair color while improving hair integrity and enhancing shine. A pH-balanced, sulfate-free shampoo that gently cleanses while minimizing the absorption of color-interacting agents, and is powered by a unique technology to provide superior color retention. ArganID helps repair and seal the hair cuticle to lock in color. A combination of environmental protection ingredients deliver the benefits of pomegranate extract and quat to protect against sun damage, fading, and fading. 90% of users noticed a healthy, radiant appearance in just one use. * Sulfate, phosphate and paraben free. Bottles made from 50% post-consumer recycled material. PETA certified cruelty-free. Massage the shampoo into wet hair and scalp. Rinse thoroughly and repeat if necessary. Finish with a conditioner for color-treated hair.