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L'Oreal Paris Elvive Colour Protect Shampoo 704 ml
L'Oreal Paris Elvive Colour Protect Shampoo 704 ml
L'Oreal Paris Elvive Colour Protect Shampoo 704 ml
L'Oreal Paris Elvive Colour Protect Shampoo 704 ml
L'Oreal Paris Elvive Colour Protect Shampoo 704 ml
L'Oreal Paris Elvive Colour Protect Shampoo 704 ml
L'Oreal Paris Elvive Colour Protect Shampoo 704 ml
L'Oreal Paris Elvive Colour Protect Shampoo 704 ml
L'Oreal Paris Elvive Colour Protect Shampoo 704 ml
L'Oreal Paris Elvive Colour Protect Shampoo 704 ml
L'Oreal Paris Elvive Colour Protect Shampoo 704 ml
L'Oreal Paris Elvive Colour Protect Shampoo 704 ml

L'Oreal Paris Elvive Colour Protect Shampoo 704 ml

$35.08

(1,381 reviews)

L'Oreal Paris Color Protect Protecting Shampoo (650 ml) is designed to safeguard colored hair from fading and damage. Enriched with UV filters and antioxidants, it gently cleanses while maintaining vibrancy and shine. The sulfate-free formula helps prevent color stripping, keeping hair soft and manageable. Ideal for daily use, it protects against environmental aggressors and heat styling. Suitable for all hair types, this shampoo ensures long-lasting color retention and nourishment.

L'Oreal Paris Color Protect Protecting Shampoo (650 ml) is designed to safeguard colored hair from fading and damage. Enriched with UV filters and antioxidants, it gently cleanses while maintaining vibrancy and shine. The sulfate-free formula helps prevent color stripping, keeping hair soft and manageable. Ideal for daily use, it protects against environmental aggressors and heat styling. Suitable for all hair types, this shampoo ensures long-lasting color retention and nourishment.

L'Oreal Paris Elvive Colour Protect Shampoo 704 ml

(1,381 reviews)

L'Oreal Paris Color Protect Protecting Shampoo (650 ml) is designed to safeguard colored hair from fading and damage. Enriched with UV filters and antioxidants, it gently cleanses while maintaining vibrancy and shine. The sulfate-free formula helps prevent color stripping, keeping hair soft and manageable. Ideal for daily use, it protects against environmental aggressors and heat styling. Suitable for all hair types, this shampoo ensures long-lasting color retention and nourishment.

L'Oreal Paris Color Protect Protecting Shampoo (650 ml) is designed to safeguard colored hair from fading and damage. Enriched with UV filters and antioxidants, it gently cleanses while maintaining vibrancy and shine. The sulfate-free formula helps prevent color stripping, keeping hair soft and manageable. Ideal for daily use, it protects against environmental aggressors and heat styling. Suitable for all hair types, this shampoo ensures long-lasting color retention and nourishment.

$35.08 - $45.58

in 5 offers

The lowest price for L'Oreal Paris Elvive Colour Protect Shampoo 704 ml right now is $35.08 at Swadesii, compared across 4 retailers.

The all-time low was $10.36 on 29 Apr 2026 — today's price is 239% above the lowest ever. It has been notably cheaper before — worth setting a price alert.

Prices last updated 3 Nov 2026.

Size:

90 ml
300 ml
340 ml
400 ml
704 ml
800 ml

Price comparison

Price data powered by pricesAPI.io

Last updated at 03/11/2026 06:02:39

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=swadesii.com&sz=64Swadesii

$35.08

L'Oreal Paris Color Protect Protecting Shampoo, 704ml

Delivery between 9–13 Nov $15.99

https://www.google.com/s2/favicons?domain=ebay.com.au&sz=64eBay.com.au

$35.20

L'oreal Colour Protect Shampoo | Uv Protection For Colour Treated Hair

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=veehabeauty.com&sz=64veehabeauty.com

$44.43

L'Oreal Paris Color Protect Protecting Shampoo, 650ml

Delivery $7.68

https://www.google.com/s2/favicons?domain=distacart.com&sz=64Distacart

$45.58

L'Oreal Paris Color Protect Protecting Shampoo - 704ml / Pack of 1

Delivery $13

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

11 December 2023daiva.f

originally posted on influenster.com

The packaging is super good quality. This shampoo makes the hair soft whilst also protecting the hair colour. Normally I wouldn't purchase this as it's quite expensive but I thought I'd try it out and I'm glad it's great. In addition I really like the smell, it makes hair smelling fresh.

11 June 2024maja.n

originally posted on influenster.com

If I would be really forced to buy a drugstore shampoo or conditioner right now, that would probably be Loreal Elvive (you can’t miss it, red packaging, for colored hair). This product just makes my hair lovely. Hydrated, shinny, smooth. I am unsure whether the formula has changed over the year since it has been a while since I used this last time, but yes, this was very good. Luckily I am not using drugstore products for a very long time now, but I hope my review will help someone. I am giving this product a 4/5 rating, I avoid Loreal as it’s a super commercial company, full on animal testing and there are way, way better brands out there.

Good price point
15 January 2023olga692

originally posted on beautyheaven.com.au

I actually brought this product a couple of years ago. It was when the shelves were empty due to people panic buying during the height of the Covid pandemic. Toilet paper, disinfectant etc were almost non existent. This brand had shampoo and conditioner on special but this particular product was the only one left on the shelf. I do have coloured hair so thought I'd better buy it!I only recently tried this shampoo. I thought the shampoo and conditioner bottles looked too similar, very hard to know which was which when you are in the middle of showering. The only real difference was that the shampoo had the flip top at the top and the conditioner on the bottom. But who remembers that from one wash to another?I did enjoy the fragrance, very pleasant. I wash my hair ... MoreI actually brought this product a couple of years ago. It was when the shelves were empty due to people panic buying during the height of the Covid pandemic. Toilet paper, disinfectant etc were almost non existent. This brand had shampoo and conditioner on special but this particular product was the only one left on the shelf. I do have coloured hair so thought I'd better buy it!I only recently tried this shampoo. I thought the shampoo and conditioner bottles looked too similar, very hard to know which was which when you are in the middle of showering. The only real difference was that the shampoo had the flip top at the top and the conditioner on the bottom. But who remembers that from one wash to another?I did enjoy the fragrance, very pleasant. I wash my hair twice and found the first wash the shampoo didn't lather up very well while the second did. My hair felt clean after washing and not dried out at all.I can't say I noticed the colour in my hair lasting any longer or being any brighter, but I was overall happy with the end result of the wash. The price range is very good for what I would rate a good shampoo. A product I would buy again, especially if it was on special.

Specification

Item FormLiquid
Target GenderFemale
Hair TypeColoured
ScentFresh
Liquid Volume175ml ,360ml , 704ml

Price comparison

Updated 3 days ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=swadesii.com&sz=64
Swadesii

$35.08

L'Oreal Paris Color Protect Protecting Shampoo, 704ml

Delivery between 9–13 Nov $15.99

https://www.google.com/s2/favicons?domain=ebay.com.au&sz=64
eBay.com.au

$35.20

L'oreal Colour Protect Shampoo | Uv Protection For Colour Treated Hair

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=veehabeauty.com&sz=64
veehabeauty.com

$44.43

L'Oreal Paris Color Protect Protecting Shampoo, 650ml

Delivery $7.68

https://www.google.com/s2/favicons?domain=distacart.com&sz=64
Distacart

$45.58

L'Oreal Paris Color Protect Protecting Shampoo - 704ml / Pack of 1

Delivery $13

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

11 December 2023

The packaging is super good quality. This shampoo makes the hair soft whilst also protecting the hair colour. Normally I wouldn't purchase this as it's quite expensive but I thought I'd try it out and I'm glad it's great. In addition I really like the smell, it makes hair smelling fresh.

daiva.f originally posted on influenster.com
11 June 2024

If I would be really forced to buy a drugstore shampoo or conditioner right now, that would probably be Loreal Elvive (you can’t miss it, red packaging, for colored hair). This product just makes my hair lovely. Hydrated, shinny, smooth. I am unsure whether the formula has changed over the year since it has been a while since I used this last time, but yes, this was very good. Luckily I am not using drugstore products for a very long time now, but I hope my review will help someone. I am giving this product a 4/5 rating, I avoid Loreal as it’s a super commercial company, full on animal testing and there are way, way better brands out there.

maja.n originally posted on influenster.com
Good price point
15 January 2023

I actually brought this product a couple of years ago. It was when the shelves were empty due to people panic buying during the height of the Covid pandemic. Toilet paper, disinfectant etc were almost non existent. This brand had shampoo and conditioner on special but this particular product was the only one left on the shelf. I do have coloured hair so thought I'd better buy it!I only recently tried this shampoo. I thought the shampoo and conditioner bottles looked too similar, very hard to know which was which when you are in the middle of showering. The only real difference was that the shampoo had the flip top at the top and the conditioner on the bottom. But who remembers that from one wash to another?I did enjoy the fragrance, very pleasant. I wash my hair ... MoreI actually brought this product a couple of years ago. It was when the shelves were empty due to people panic buying during the height of the Covid pandemic. Toilet paper, disinfectant etc were almost non existent. This brand had shampoo and conditioner on special but this particular product was the only one left on the shelf. I do have coloured hair so thought I'd better buy it!I only recently tried this shampoo. I thought the shampoo and conditioner bottles looked too similar, very hard to know which was which when you are in the middle of showering. The only real difference was that the shampoo had the flip top at the top and the conditioner on the bottom. But who remembers that from one wash to another?I did enjoy the fragrance, very pleasant. I wash my hair twice and found the first wash the shampoo didn't lather up very well while the second did. My hair felt clean after washing and not dried out at all.I can't say I noticed the colour in my hair lasting any longer or being any brighter, but I was overall happy with the end result of the wash. The price range is very good for what I would rate a good shampoo. A product I would buy again, especially if it was on special.

olga692 originally posted on beautyheaven.com.au
Not the formulation It use to be.
8 March 2024

This range products( colour protect) use to have leen seed oil in they formulation. I use to highlighted my hair blond and it was always my best hair care range. Then I got pregnant, I grown my natural hair and I didn't use this product range for 3 years. Now I highlighted my hair again so I started to use it again, and unfortunately it doesn’t feel as good as before on my hair. I checked ingredients list and the leen seed oil ( that my highlighted hair loves) has been changed to coconut oil which my highlighted hair hate! What a pity! I will have to look for something different, perhaps from different brand.

Bobo27 originally posted on loreal-paris.co.uk
Please make this again, it was the best shampoo
31 October 2024

I used this for years and have now run out of my stash and I am gutted. It was the best shampoo for coloured hair, so gentle, didn't strip colour and cared for my scalp. I don't like the regular colour protect shampoo as it is too harsh for my scalp. I have trawled the internet and the shops and can't find anymore, my hair will never be as good again. Please L'Oreal make some more of this!!!!!

Helenst originally posted on loreal-paris.co.uk
Smells Beautiful
10 November 2019

My natural colour hair is medium to dark brown. I don't normally write reviews, but felt I need to about this product. I have been having my hair professionally coloured since March 2018 and slowly over the last 20 months my hair has got lighter and lighter after using my normal shampoo which supposedly protected coloured hair, but because it contained sulphars this stripped the colour and my natural colour. So in September this year I had my hair professionally coloured again (probably the 6th colour treatment) after my hairdresser agreed something was not right. I then changed my daily shampoo to this one and the colour protect conditionerand then on a Saturday and Sunday I use the a Colour Brown Shampoo and a colour brown conditioner which do not contain ... MoreMy natural colour hair is medium to dark brown. I don't normally write reviews, but felt I need to about this product. I have been having my hair professionally coloured since March 2018 and slowly over the last 20 months my hair has got lighter and lighter after using my normal shampoo which supposedly protected coloured hair, but because it contained sulphars this stripped the colour and my natural colour. So in September this year I had my hair professionally coloured again (probably the 6th colour treatment) after my hairdresser agreed something was not right. I then changed my daily shampoo to this one and the colour protect conditionerand then on a Saturday and Sunday I use the a Colour Brown Shampoo and a colour brown conditioner which do not contain sulphars. I leave them both on for 5 minutes and I have got to admit my hair has not lost any of its colour I cannot see any greys coming through I am now considering cancelling my next colour appointment in December. I wanted to write this review because I wish I had this information before I originally started colouring my hair.

Jackdoor originally posted on boots.com
Still the best shampoo for dyed hair for me!
28 April 2024

My hair is dyed and a little dry and this is the best shampoo I've found, and I've tried lots of different brands over the years. The pros of this are as follows:Pros:Lathers wellA little goes a long wayHas a mild, not overpowering smellGood price

Caroline originally posted on boots.com
This product isn't safe anymore!
16 October 2023

I don't know if the recipe to this shampoo has changed at all, but recently this shampoo has been causing my girlfriends hair to fail out with every use of it, she has had to stop using the product completely.Also I started getting allergic reactions from this product with the amount of coconut in it, I am very allergic to all forms of coconut and didn't know this product had it in because the writing for the ingredients are so small you need to take a picture of it to zoom in to read it.I had red itchy skin and bruising from the allergic reaction it actually got to the point that it felt like I had fire ants in my skin constantly attacking me.I do not recommend this product due to the fact its making my girlfriends hair fall out something isn't right with the ... MoreI don't know if the recipe to this shampoo has changed at all, but recently this shampoo has been causing my girlfriends hair to fail out with every use of it, she has had to stop using the product completely.Also I started getting allergic reactions from this product with the amount of coconut in it, I am very allergic to all forms of coconut and didn't know this product had it in because the writing for the ingredients are so small you need to take a picture of it to zoom in to read it.I had red itchy skin and bruising from the allergic reaction it actually got to the point that it felt like I had fire ants in my skin constantly attacking me.I do not recommend this product due to the fact its making my girlfriends hair fall out something isn't right with the recipe to do that, I also don't recommend it if you have a coconut allergy like i do as this product has so much coconut in it.I really don't think this product is safe with the way we have reacted to the shampoo and conditioner, we have both ditched this product completely and now have moved on to safer shampoos and conditioners.If you do buy this product make sure to keep a check on how much hair you loose over the the next month of using it, just incase you are confused at why you are shedding so much hair everywhere.Then stop using it and try a completely different brand or non brand shampoo and compare how much hair you loose to that one, I reckon you won't loose any with new stuff but I also recommend combing and brushing all the dead hair out first before swimming to a different shampoo to test this with.

Sammykins originally posted on loreal-paris.co.uk
Why can’t. Purchase this wonderful product anymore
17 September 2024

I absolutely love this low shampoo, there is nothing on the market like it and I have been trying and trying like others on here but it seems for some unknown reason it is no longer available. Why!!!! If it is so popular why have you discontinued it? Please bring it back

Sad bunny originally posted on loreal-paris.co.uk
Works Well
28 September 2023

L'Oreal hair products are a great value for the price and offer good quality and range. I recently tried their shampoo after dying my hair and was impressed. It lathers up well creating soft foams and cleanses my hair without making it feel dry or stripped. I'm not sure if it protects my colour from fading, but it definitely left my hair feeling smooth, silky and shiny with a lovely scent. I would recommend trying one of the shampoos and conditioner from the L'Oreal range and will be buying more of this.

HDEE originally posted on beautyheaven.com.au

Specification

Item FormLiquid
Target GenderFemale
Hair TypeColoured
ScentFresh
Liquid Volume175ml ,360ml , 704ml

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