Buy wisely
Buy wiselyBuy wisely
For RetailersFor developers
  1. Home
  2. Health & Beauty
  3. Hair Care
  4. Hair color
  5. L'Oreal Paris Brow Artist Xpert 102 Cool Blonde
Buy wisely

BuyWisely is your one stop price comparison platform, delivering the best deals from over 20,000 online shops. We empower shoppers to make smart, cost-effective choices by offering transparent pricing, price history, and the latest deals across a broad range of products. With BuyWisely, your money goes further.

Popular Shops
JB Hi-Fi
The Good Guys
Harvey Norman
Appliances Online
Bing Lee
Kogan
Amazon
Officeworks
Contact Us
[email protected]
Affiliate Disclosure
Legal Information
Privacy Policy
Logos provided by Logo.dev
© 2026 BuyWisely•Price data powered by pricesAPI.io•Retailers: SellWisely.io
L'Oreal Paris Brow Artist Xpert 102 Cool Blonde
L'Oreal Paris Brow Artist Xpert 102 Cool Blonde
L'Oreal Paris Brow Artist Xpert 102 Cool Blonde
L'Oreal Paris Brow Artist Xpert 102 Cool Blonde
L'Oreal Paris Brow Artist Xpert 102 Cool Blonde
L'Oreal Paris Brow Artist Xpert 102 Cool Blonde
L'Oreal Paris Brow Artist Xpert 102 Cool Blonde
L'Oreal Paris Brow Artist Xpert 102 Cool Blonde
L'Oreal Paris Brow Artist Xpert 102 Cool Blonde
L'Oreal Paris Brow Artist Xpert 102 Cool Blonde
L'Oreal Paris Brow Artist Xpert 102 Cool Blonde
L'Oreal Paris Brow Artist Xpert 102 Cool Blonde
L'Oreal Paris Brow Artist Xpert 102 Cool Blonde
L'Oreal Paris Brow Artist Xpert 102 Cool Blonde

L'Oreal Paris Brow Artist Xpert 102 Cool Blonde

(1,139 reviews)

L'Oreal Brow Artist Xpert delivers precision and definition in one dual-ended tool. The ultra-fine pencil tip creates natural, hair-like strokes that fill gaps and shape brows with ease, while the integrated styling brush blends and sets for a polished finish. Designed for cool blonde tones, this 102 shade complements fair complexions beautifully. Long-wearing and smudge-resistant, it keeps your brows flawless from morning to night. Perfect for achieving professional results at home.

L'Oreal Brow Artist Xpert delivers precision and definition in one dual-ended tool. The ultra-fine pencil tip creates natural, hair-like strokes that fill gaps and shape brows with ease, while the integrated styling brush blends and sets for a polished finish. Designed for cool blonde tones, this 102 shade complements fair complexions beautifully. Long-wearing and smudge-resistant, it keeps your brows flawless from morning to night. Perfect for achieving professional results at home.

$11.19 - $25.44

in 3 offers

last seen 13 May 2026

The lowest price we last saw for L'Oreal Paris Brow Artist Xpert 102 Cool Blonde was $11.19 at Beautynstyle, compared across 3 retailers (last seen 13 May 2026). Prices may have changed since.

The all-time low we recorded was $4.99 on 27 Oct 2023.

Prices last updated 13 May 2026.

Color:

101 Blonde
102 Cool Blonde

L'Oreal Paris Brow Artist Xpert 102 Cool Blonde

$11.19

last seen 13 May 2026
(1,139 reviews)

L'Oreal Brow Artist Xpert delivers precision and definition in one dual-ended tool. The ultra-fine pencil tip creates natural, hair-like strokes that fill gaps and shape brows with ease, while the integrated styling brush blends and sets for a polished finish. Designed for cool blonde tones, this 102 shade complements fair complexions beautifully. Long-wearing and smudge-resistant, it keeps your brows flawless from morning to night. Perfect for achieving professional results at home.

L'Oreal Brow Artist Xpert delivers precision and definition in one dual-ended tool. The ultra-fine pencil tip creates natural, hair-like strokes that fill gaps and shape brows with ease, while the integrated styling brush blends and sets for a polished finish. Designed for cool blonde tones, this 102 shade complements fair complexions beautifully. Long-wearing and smudge-resistant, it keeps your brows flawless from morning to night. Perfect for achieving professional results at home.

103 Warm Blonde
105 Brunette
106 Grey Brown
107 Cool Brunette
108 Warm Brunette
109 Ebony
Auburn 104
Cool Blonde
Cool Brown
Ebony

Price comparison

Price data powered by pricesAPI.io

Last updated at 13/05/2026 10:33:32

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=beautynstyle.co.uk&sz=64Beautynstyle

$11.19

L'Oreal Brow Artist Xpert Eyebrow Pencil 102 Cool Blond

Delivery $18.66

https://www.google.com/s2/favicons?domain=cfdirect.com.au&sz=64Cosmetics Fragrance Direct

$13.95

L'Oréal Brow Artist Xpert 102 Cool Blonde - Cosmetics Fragrance Direct

Delivery $9.95

https://www.google.com/s2/favicons?domain=ubereats.com&sz=64Uber Eats

$25.44

L'Oréal L'oreal Paris Brow Artist Xpert Pencil 102 Cool Blonde (1g)

Same-day delivery $10

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

22 June 2018Carmen W.

originally posted on woolworths.com.au

I was surprised how much I enjoyed using the L’Oreal Paris Brow Artist Xpert, which was a bit of an impulse purchase! It is a great dupe for some of the higher end brow products. One of the best features is that it is a mechanical pencil which is very easy to use. It also means no sharpening and no product wastage. It also conveniently has a spoolie on the other end which works well for brushing through the brows to distribute the product evenly after filling them in. This also makes it super handy and perfect for travel!\n\nThe formula of the product itself is also great quality. I didn’t experience any flaking or smudging during the day, and it was easy to apply. There is no pulling or tugging, and I use a light hand with gentle strokes to fill in the brows. The ... MoreI was surprised how much I enjoyed using the L’Oreal Paris Brow Artist Xpert, which was a bit of an impulse purchase! It is a great dupe for some of the higher end brow products. One of the best features is that it is a mechanical pencil which is very easy to use. It also means no sharpening and no product wastage. It also conveniently has a spoolie on the other end which works well for brushing through the brows to distribute the product evenly after filling them in. This also makes it super handy and perfect for travel!\n\nThe formula of the product itself is also great quality. I didn’t experience any flaking or smudging during the day, and it was easy to apply. There is no pulling or tugging, and I use a light hand with gentle strokes to fill in the brows. The well designed triangular shaped tip makes it easy to define and sculpt out the brows with no-fuss. I use the shade Warm Brown which blends in beautifully with my natural brows. \n\nOverall, it is a great product at a very affordable price point - it’s become one of my go-tos to quickly and easily groom my brows in the morning!\n

26 May 2024Carole

originally posted on mydeal.com.au

Delighted to find my favourite eyebrow pencil and even better at a reduced price. This product has been discontinued by L’Oréal and the replacement is hopeless. The new cool blonde(if you can find it) is a different colour and turns my eyebrows orange! Ordered 6 will probably get some more.

9 September 2018Dee D.

originally posted on woolworths.com.au

I really needed to become a Brow Artist Expert, my brows are sad, over plucked and thin which gives me a hard and tired look if not filled. To top it off as Ive aged my brows have become grey with wirey stick out hairs and almost invisible. \nThis lovely little crayon is great to look at in a nice silver tube with a crayon one end and a spoolie the other. I liked that the spoolie has a clear cap so you can clearly see which end you want to use. I chose the cool brunette shade and it is perfect for my colouring. \nThe crayon end is tapered and has a wind out function which allows you to control how much colour you want to apply and makes it so much easier to give natural feathery strokes. \nThe tube feels great, tactile and easy to manage which is important with any ... MoreI really needed to become a Brow Artist Expert, my brows are sad, over plucked and thin which gives me a hard and tired look if not filled. To top it off as Ive aged my brows have become grey with wirey stick out hairs and almost invisible. \nThis lovely little crayon is great to look at in a nice silver tube with a crayon one end and a spoolie the other. I liked that the spoolie has a clear cap so you can clearly see which end you want to use. I chose the cool brunette shade and it is perfect for my colouring. \nThe crayon end is tapered and has a wind out function which allows you to control how much colour you want to apply and makes it so much easier to give natural feathery strokes. \nThe tube feels great, tactile and easy to manage which is important with any cosmetic applicator. \nI am very happy with the overall result and my only wish would be to have a gel on the spoolie to set my brows. \nThis is a very nice product with no strong chemical smell or irritation which is important around the sensitive eye area. \n

Specification

Ingredients
IngredientsG787940 Ingredients: Polyethylene, Cetearyl Ethylhexanoate, Octyldodecanol, Dicalcium Phosphate, Nylon-12, Aluminum Starch Octenylsuccinate, Silica, Aqua / Water ,Polyhydroxystearic Acid, Disteardimonium Hectorite, Talc, Propylene Carbonate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, [+/- May Contain: Ci 77491, Ci 77492 / Iron Oxides, Ci 77891 / Titanium Dioxide, Ci 77510 / Ferric Ammonium Ferrocyanide, Ci 75470 / Carmine, Mica, Ci 77266 [Nano] / Black 2 ] F.I.L C194669/1. Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Packaging
Product PackagingTube

Price comparison

Updated 6 months ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=beautynstyle.co.uk&sz=64
Beautynstyle

$11.19

Out of stock

L'Oreal Brow Artist Xpert Eyebrow Pencil 102 Cool Blond

Delivery $18.66

https://www.google.com/s2/favicons?domain=cfdirect.com.au&sz=64
Cosmetics Fragrance Direct

$13.95

Out of stock

L'Oréal Brow Artist Xpert 102 Cool Blonde - Cosmetics Fragrance Direct

Delivery $9.95

https://www.google.com/s2/favicons?domain=ubereats.com&sz=64
Uber Eats

$25.44

Out of stock

L'Oréal L'oreal Paris Brow Artist Xpert Pencil 102 Cool Blonde (1g)

Same-day delivery $10

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

22 June 2018

I was surprised how much I enjoyed using the L’Oreal Paris Brow Artist Xpert, which was a bit of an impulse purchase! It is a great dupe for some of the higher end brow products. One of the best features is that it is a mechanical pencil which is very easy to use. It also means no sharpening and no product wastage. It also conveniently has a spoolie on the other end which works well for brushing through the brows to distribute the product evenly after filling them in. This also makes it super handy and perfect for travel!\n\nThe formula of the product itself is also great quality. I didn’t experience any flaking or smudging during the day, and it was easy to apply. There is no pulling or tugging, and I use a light hand with gentle strokes to fill in the brows. The ... MoreI was surprised how much I enjoyed using the L’Oreal Paris Brow Artist Xpert, which was a bit of an impulse purchase! It is a great dupe for some of the higher end brow products. One of the best features is that it is a mechanical pencil which is very easy to use. It also means no sharpening and no product wastage. It also conveniently has a spoolie on the other end which works well for brushing through the brows to distribute the product evenly after filling them in. This also makes it super handy and perfect for travel!\n\nThe formula of the product itself is also great quality. I didn’t experience any flaking or smudging during the day, and it was easy to apply. There is no pulling or tugging, and I use a light hand with gentle strokes to fill in the brows. The well designed triangular shaped tip makes it easy to define and sculpt out the brows with no-fuss. I use the shade Warm Brown which blends in beautifully with my natural brows. \n\nOverall, it is a great product at a very affordable price point - it’s become one of my go-tos to quickly and easily groom my brows in the morning!\n

Carmen W. originally posted on woolworths.com.au
26 May 2024

Delighted to find my favourite eyebrow pencil and even better at a reduced price. This product has been discontinued by L’Oréal and the replacement is hopeless. The new cool blonde(if you can find it) is a different colour and turns my eyebrows orange! Ordered 6 will probably get some more.

Carole originally posted on mydeal.com.au
9 September 2018

I really needed to become a Brow Artist Expert, my brows are sad, over plucked and thin which gives me a hard and tired look if not filled. To top it off as Ive aged my brows have become grey with wirey stick out hairs and almost invisible. \nThis lovely little crayon is great to look at in a nice silver tube with a crayon one end and a spoolie the other. I liked that the spoolie has a clear cap so you can clearly see which end you want to use. I chose the cool brunette shade and it is perfect for my colouring. \nThe crayon end is tapered and has a wind out function which allows you to control how much colour you want to apply and makes it so much easier to give natural feathery strokes. \nThe tube feels great, tactile and easy to manage which is important with any ... MoreI really needed to become a Brow Artist Expert, my brows are sad, over plucked and thin which gives me a hard and tired look if not filled. To top it off as Ive aged my brows have become grey with wirey stick out hairs and almost invisible. \nThis lovely little crayon is great to look at in a nice silver tube with a crayon one end and a spoolie the other. I liked that the spoolie has a clear cap so you can clearly see which end you want to use. I chose the cool brunette shade and it is perfect for my colouring. \nThe crayon end is tapered and has a wind out function which allows you to control how much colour you want to apply and makes it so much easier to give natural feathery strokes. \nThe tube feels great, tactile and easy to manage which is important with any cosmetic applicator. \nI am very happy with the overall result and my only wish would be to have a gel on the spoolie to set my brows. \nThis is a very nice product with no strong chemical smell or irritation which is important around the sensitive eye area. \n

Dee D. originally posted on woolworths.com.au
13 April 2017

I love the shade of this brow pencil, it's perfect for my medium brown brows. I often find that brow pencils intended for brown brows are too warm in tone, with a lightly reddish colouring that looks quite unnatural on me as my brows are definitely cool-toned. This one however, is ideal as it's an ashy tone and looks a lot more natural. I also like the pencil/brush combination and the angled shape of the pencil, which makes it easier to fill in or be precise according to my needs. The only issue I found with this pencil is that it tends to be a bit on the hard side and needs a bit of pressure to get good colour build-up. It seems to soften a bit when it's warmer, so I give it a quick blast with the hairdryer before using it. Running it under the warm tap (with the ... MoreI love the shade of this brow pencil, it's perfect for my medium brown brows. I often find that brow pencils intended for brown brows are too warm in tone, with a lightly reddish colouring that looks quite unnatural on me as my brows are definitely cool-toned. This one however, is ideal as it's an ashy tone and looks a lot more natural. I also like the pencil/brush combination and the angled shape of the pencil, which makes it easier to fill in or be precise according to my needs. The only issue I found with this pencil is that it tends to be a bit on the hard side and needs a bit of pressure to get good colour build-up. It seems to soften a bit when it's warmer, so I give it a quick blast with the hairdryer before using it. Running it under the warm tap (with the lid on!) might work too but I haven't tried that. I'm willing to put up with the slightly hard texture for such a good colour and its other good qualities though, so I'd recommend it to anyone struggling to find a suitably ashy brown shade.

TravellingSnail originally posted on loreal-paris.co.uk
17 May 2017

Having previously tried a couple of similar products in the past and end up with 'clown brows' I was not too hopeful when asked to try this produce. But 'Boy" was I wrong!! This is a completely new 'Ball Game".I followed the instructions and brushed my brow hairs upward and then into shape. This was a lovely firm quality brush. I then lightly applied the colour which covered well and brushed again to make sure I had an even 'spread'. This even covered my couple of grey hard!! Being in my late 60's I didn't want too defined brows so just touched up the gaps with the sharpest pointed end of the colour to cover up the spaces on my rather sparse brows.I had a choice of four colours to choose from (two blonde and 2 brunette) but as I colour my hair in dark blonde ... MoreHaving previously tried a couple of similar products in the past and end up with 'clown brows' I was not too hopeful when asked to try this produce. But 'Boy" was I wrong!! This is a completely new 'Ball Game".I followed the instructions and brushed my brow hairs upward and then into shape. This was a lovely firm quality brush. I then lightly applied the colour which covered well and brushed again to make sure I had an even 'spread'. This even covered my couple of grey hard!! Being in my late 60's I didn't want too defined brows so just touched up the gaps with the sharpest pointed end of the colour to cover up the spaces on my rather sparse brows.I had a choice of four colours to choose from (two blonde and 2 brunette) but as I colour my hair in dark blonde shades and like my brows to be just a shade darker I opted for one of the browns. The choices were called 'Cool' or 'Warm' Brunette. Unfortunately no colour chart was available so as I felt the 'Warm' shade might be too brown I opted for the Cool Brunette. It turned out to be the ideal colour for me.I can not recommend this product highly enough - especially if your are a novice like myself.

Trish originally posted on loreal-paris.co.uk
22 May 2017

Well I thought I would try this colour out as it's near to the natural colour my hair is. At first look I really like the packaging with the brush at one size and the pencil at the other was perfect. I tried the colour on my eye brow and it was perfect. The shape of the pencil was great to as it's slanted, this made it much easier to apply. I have over plucked my eye brows so have very little but with this pencil I was able to make them as thick as I like them with the triangular pencil and fill in where my eye brow is missing from an accident I had a few years ago. I had many compliments about my eye brows, but not one of them noticed I had used a pencil. They all said that they looked very natural & would never have known. I have recommend this item to many of my ... MoreWell I thought I would try this colour out as it's near to the natural colour my hair is. At first look I really like the packaging with the brush at one size and the pencil at the other was perfect. I tried the colour on my eye brow and it was perfect. The shape of the pencil was great to as it's slanted, this made it much easier to apply. I have over plucked my eye brows so have very little but with this pencil I was able to make them as thick as I like them with the triangular pencil and fill in where my eye brow is missing from an accident I had a few years ago. I had many compliments about my eye brows, but not one of them noticed I had used a pencil. They all said that they looked very natural & would never have known. I have recommend this item to many of my friends who like me have over plucked. Would go out my way to buy the Brow Artist Xpert. An amazing product.

Weemee originally posted on loreal-paris.co.uk
6 September 2024

I really like this one. This specific color has just been too dark for me but I have a lighter one now that I really love. I like that it comes it a brush. The texture is a little soft but still stays on for a long time. I normally still see it after a whole day.

michelle c. m. s..s originally posted on influenster.com
Colour changing?!
28 January 2021

I bought this for the first time, wanting to try a brow pencil. I ordered the colour brunette.When it arrived, I tried it straight away and loved the consistency and the colour match was perfect. Fast forward a few hours and the colour had changed in my eyebrows to a red? My eyebrows looked sunburnt. When I looked back at the pencil itself, the dried parts had also turned red. I’m not sure if I have a faulty one as all the other reviews are good. But word of warning, it changes colour after wearing!

Asoslover originally posted on asos.com
Cool blonde loreal brow artist pencil
14 July 2022

I love this pencil! I've been using it for years, I'm pretty obsessed with my brows and have tried pomades, powders, fine liners...the lot! And even after spending loads on benefit and Anastasia, I still come back to this pencil, its just easy to use, a great colour and stays put (i have oily skin, so have found plenty of other brow products move or disappear during the day)I have dark brown hair and am super fair, but I find this pencil is a great colour as it's not warm like so many I've tried, nobody wants orangey browsI use this and then a brow gel to keep everything in place and it works wonders, basically I cant recommend it enough!

Lillia originally posted on asos.com

Specification

Ingredients
IngredientsG787940 Ingredients: Polyethylene, Cetearyl Ethylhexanoate, Octyldodecanol, Dicalcium Phosphate, Nylon-12, Aluminum Starch Octenylsuccinate, Silica, Aqua / Water ,Polyhydroxystearic Acid, Disteardimonium Hectorite, Talc, Propylene Carbonate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, [+/- May Contain: Ci 77491, Ci 77492 / Iron Oxides, Ci 77891 / Titanium Dioxide, Ci 77510 / Ferric Ammonium Ferrocyanide, Ci 75470 / Carmine, Mica, Ci 77266 [Nano] / Black 2 ] F.I.L C194669/1. Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Packaging
Product PackagingTube

You may also like

L'Oreal Paris Brow Artist Skinny Definer 101 Blonde
L'Oreal Paris Brow Artist Skinny Definer 101 Blonde$21.37 - $25.00
★★★★★★★★★★
527
Compare 5 offers
L'Oreal Paris Brow Artist Plump & Set 101 Blonde
L'Oreal Paris Brow Artist Plump & Set 101 Blonde$7.50 - $46.95
★★★★★★★★★★
1,673
Compare 35 offers
L’Oréal Paris Infallible Brow Xpert 5.23 Auburn
L’Oréal Paris Infallible Brow Xpert 5.23 Auburn$14.99 - $38.02
★★★★★★★★★★
684
Compare 11 offers
L'Oreal Paris Brow Micro 101 Blonde
L'Oreal Paris Brow Micro 101 Blonde$9.00 - $51.95
★★★★★★★★★★
6
Compare 36 offers
- 10%
L'Oréal Paris L'Oreal Paris Infallible Faux Brow Eyebrow Pen Blonde
L'Oréal Paris L'Oreal Paris Infallible Faux Brow Eyebrow Pen Blonde$13.49 - $42.92
Compare 31 offers
L'Oreal Paris Brow Artist Sculpt 02 Brunette
L'Oreal Paris Brow Artist Sculpt 02 Brunette$3.95 - $28.50
Compare 14 offers