
Hoya Creative Softener No1 Camera Lens Filter 77 mm
The HOYA SOFTENER No1 is a classic soft filter that creates a softening effect in your image by removing edge sharpness. It also gently reduces the contrast of the image, which allows the filter to ultimately create a charming and dreamy atmosphere. That makes the filter a perfect choice not only for portrait and commercial photography but also for video production, since it can let people and objects appear in a more lovely and appealing way. The HOYA SOFTENER No1 provides a stronger softening effect compared with HOYA SOFTENER No0.5 creating an overall much more extreme effect. This allows the photographer to explore the soft effect in new ways and different settings, giving new fuel to fire one's imagination and creativity. TECHNOLOGY The HOYA SOFTENER No1 creates the soft effect through scattering the light. This is achieved by ring-shaped deformations that are arranged randomly over the surface of the glass. In comparison with the SOFTENER No0.5, the shape of the rings is rougher and larger in size, arranged in a higher density. PORTRAITS The HOYA SOFTENER No1 is mainly suggested for portraits. The skin of the model becomes soft, unwanted details are hidden and the overall mood of the image looks more stylized. ILLUMINATIONS The HOYA SOFTENER No1 goes well with illumination scenes, letting light sources shine extra bright. LANDSCAPE You can also take advantage of creating a dreamy atmosphere in landscape photography.
The HOYA SOFTENER No1 is a classic soft filter that creates a softening effect in your image by removing edge sharpness. It also gently reduces the contrast of the image, which allows the filter to ultimately create a charming and dreamy atmosphere. That makes the filter a perfect choice not only for portrait and commercial photography but also for video production, since it can let people and objects appear in a more lovely and appealing way. The HOYA SOFTENER No1 provides a stronger softening effect compared with HOYA SOFTENER No0.5 creating an overall much more extreme effect. This allows the photographer to explore the soft effect in new ways and different settings, giving new fuel to fire one's imagination and creativity. TECHNOLOGY The HOYA SOFTENER No1 creates the soft effect through scattering the light. This is achieved by ring-shaped deformations that are arranged randomly over the surface of the glass. In comparison with the SOFTENER No0.5, the shape of the rings is rougher and larger in size, arranged in a higher density. PORTRAITS The HOYA SOFTENER No1 is mainly suggested for portraits. The skin of the model becomes soft, unwanted details are hidden and the overall mood of the image looks more stylized. ILLUMINATIONS The HOYA SOFTENER No1 goes well with illumination scenes, letting light sources shine extra bright. LANDSCAPE You can also take advantage of creating a dreamy atmosphere in landscape photography.
The HOYA SOFTENER No1 is a classic soft filter that creates a softening effect in your image by removing edge sharpness. It also gently reduces the contrast of the image, which allows the filter to ultimately create a charming and dreamy atmosphere. That makes the filter a perfect choice not only for portrait and commercial photography but also for video production, since it can let people and objects appear in a more lovely and appealing way. The HOYA SOFTENER No1 provides a stronger softening effect compared with HOYA SOFTENER No0.5 creating an overall much more extreme effect. This allows the photographer to explore the soft effect in new ways and different settings, giving new fuel to fire one's imagination and creativity. TECHNOLOGY The HOYA SOFTENER No1 creates the soft effect through scattering the light. This is achieved by ring-shaped deformations that are arranged randomly over the surface of the glass. In comparison with the SOFTENER No0.5, the shape of the rings is rougher and larger in size, arranged in a higher density. PORTRAITS The HOYA SOFTENER No1 is mainly suggested for portraits. The skin of the model becomes soft, unwanted details are hidden and the overall mood of the image looks more stylized. ILLUMINATIONS The HOYA SOFTENER No1 goes well with illumination scenes, letting light sources shine extra bright. LANDSCAPE You can also take advantage of creating a dreamy atmosphere in landscape photography.
The HOYA SOFTENER No1 is a classic soft filter that creates a softening effect in your image by removing edge sharpness. It also gently reduces the contrast of the image, which allows the filter to ultimately create a charming and dreamy atmosphere. That makes the filter a perfect choice not only for portrait and commercial photography but also for video production, since it can let people and objects appear in a more lovely and appealing way. The HOYA SOFTENER No1 provides a stronger softening effect compared with HOYA SOFTENER No0.5 creating an overall much more extreme effect. This allows the photographer to explore the soft effect in new ways and different settings, giving new fuel to fire one's imagination and creativity. TECHNOLOGY The HOYA SOFTENER No1 creates the soft effect through scattering the light. This is achieved by ring-shaped deformations that are arranged randomly over the surface of the glass. In comparison with the SOFTENER No0.5, the shape of the rings is rougher and larger in size, arranged in a higher density. PORTRAITS The HOYA SOFTENER No1 is mainly suggested for portraits. The skin of the model becomes soft, unwanted details are hidden and the overall mood of the image looks more stylized. ILLUMINATIONS The HOYA SOFTENER No1 goes well with illumination scenes, letting light sources shine extra bright. LANDSCAPE You can also take advantage of creating a dreamy atmosphere in landscape photography.
in 4 offers
The lowest price for Hoya Creative Softener No1 Camera Lens Filter 77 mm right now is $69.00 at Amazon.com.au, compared across 4 retailers.
The all-time low was $54.40 on 21 Aug 2023 — today's price is 27% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 14 May 2026.
Last updated at 14/05/2026 23:59:33
HOYA Softener N°1 ø77mm Filter
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Hoya Creative Softener No1 Camera Lens Filter
Free delivery
Hoya Creative Softener No1 Camera Lens Filter
Free delivery
Hoya 77mm Softener No1 Filter
Free delivery between 20–27 May
| Filter Type | Soft Focus |
| Circular Size | 77 mm Filter Thread |
| Front Accessory Thread / Bayonet | 77 mm |
| Filter Thickness | 0.2" / 5 mm |
| Filter Material | Glass |
HOYA Softener N°1 ø77mm Filter
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Hoya Creative Softener No1 Camera Lens Filter
Free delivery
Hoya Creative Softener No1 Camera Lens Filter
Free delivery
Hoya 77mm Softener No1 Filter
Free delivery between 20–27 May
| Filter Type | Soft Focus |
| Circular Size | 77 mm Filter Thread |
| Front Accessory Thread / Bayonet | 77 mm |
| Filter Thickness | 0.2" / 5 mm |
| Filter Material | Glass |