This formula is enriched with 1/3 baby lotion, so it cleans while helping maintain the skin's natural moisture barrier. That makes it a great way to make bath time a happy time for baby. Free of additives such as parabens, mineral oil and colourants. To minimise the risk of allergens, this wash is formulated with select ingredients. Originally dubbed 'Cetaphil Cleansing Lotion,' the first product was invented by a pharmacist in 1947 for dermatology needs. In its early years, Cetaphil Cleansing Lotion was only available from select pharmacists but quickly became a highly recommended product by dermatologists, paediatricians, and other healthcare professionals for common skin conditions. Due to consumer demand, more drugstores began selling the increasingly popular cleanser and by the 1980s it was available at all major retail stores across North America. From the gentle skincare experts comes a line of products specially formulated to protect and nourish your little ones delicate skin. Our baby products are paraben free, mineral oil free, hypoallergenic, and dermatologist tested.