Adore is a Semi-Permanent Hair Color that deposits natural looking color while giving your hair a healthy resilient shine, leaving your hair in better condition than before coloring. Adore's exclusive formula offers a perfect blend of natural ingredients providing rich color, enhancing shine, and leaving hair soft and silky. Let Adore bring out the best in your hair! While saturating each strand with sensational radiant colors to your hair, Adore will enhance shine, and revitalize body, and promote healthy manageable hair. Adore has created 50 beautiful, vibrant colors to bring out the creative side in you. Adore will never damage your hair, so color as often as you like without any worries. Unlike permanent hair colors that are extremely damaging to the hair, Adore's natural proteins will help repair damaged cuticles to restore hair's healthy shine. Adore offers a perfect blend of natural ingredients with our exclusive No Ammonia, No Peroxide, and No Alcohol formula. Hair is nurtured with penetrating conditioners while vibrant colors are deposited for truly intense results.